User:Waynefernandes/sandbox

Being Human Clothing is a fashion brand with a charitable background founded by actor Salman Khan, based in Mumbai, India. The proceeds from every

garment sold are donated to help the underprivileged through education or healthcare.

Foundation
Being Human clothing started life as a T-shirt in India and has since grown into one of the fastest-growing fashion brands in the world. It now retails in over 15

countries.

The brand was conceived and is owned by Salman Khan, one of the biggest movie stars in the world. He assigned the brand to Being Human: The Salman Khan Foundation - a registered charitable trust that is focused on the areas of

education and healthcare.In 2011, the actor then sub-licensed the brand to Mandhana Industries Limited, a leading manufacturer of garments based in India. Mandhana

Industries has the exclusive worldwide license to design, manufacture, retail and distributes Being Human

clothing.

Marketing
The brand has a huge marketing appeal due to the fame of its founder Salman Khan. It has also received considerable support from other stars in Bollywood

too. The brand first launched in Belgium, France and Spain. Its European distribution is set up in Bordeaux, France and is servicing around 120 selling points. In the

second phase, Being Human Clothing was launched in the Middle East in Bahrain, Dammam, Doha, Jeddah, Jordan, Kuwait, Oman, Riyadh and UAE amongst others with more than

120 selling points through the retail giant Splash.

It made its Indian entry with its flagship store launch in Mumbai and today, stands at 29 exclusive stores and 151 shop-in-shops in

2014. Further developments in India have seen Being Human Clothing selling through more than 15 retail partners such as Shoppers Stop, Lifestyle, Splash, Westside, Jade Blue, among others. The brand also has a strong online presence with stores on Amazon.com, Flipkart.com, Jabong.com, Koovs.com, Myntra.com and Snapdeal.com in India and Landmarkshops.com and beinghumanclothing.eu in Middle East and Europe respectively together selling to more than 60 countries.