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Transmedia Brandcasting

Transmedia Brandcasting (also known as Monetizing Transmedia Storytelling) is the technique of monetizing Transmedia stories across multiple platforms and formats using current digital technologies, allowing Fans of Transmedia Icons to instantly purchase merchandise via connected devices to the Internet.

From a production standpoint, it involves financing content creation using product placement to merchandize and drive Advertiser sales of products directly from streaming video on the Internet that engages an audience using various techniques to permeate their daily lives.[3] In order to achieve this engagement, a Transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content over multiple channels. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative sync with each other.

Traditional Broadcasting vs Transmedia Brandcasting: Traditional Broadcasting relies on 30 second commercials where Transmedia Brandcasting relies on product placement for revenue generation without commercial interruption.

Transmedia Brandcasting the brainchild of Jay O'Conner Chairman & CEO of World Colours Network Television known as the Father of Transmedia Brandcasting is designed to provide the Television, Film, Music and Video Gaming Content owners the Transmedia Brandcasting strategies providing viewers the opportunity to click and buy anything seen from streaming video providing a Transmedia Revenue Share opportunity for Broadcasters, Cable Companies, Satelite Companies and Content Providers the opportunity to merchandise from Transmedia Stories across multiple platforms.

See also Transmedia Storytelling