User:Wehra06/sandbox

thesalesfactory
Thesalesfactory (TSF) is a marketing firm based in Greensboro, NC. The firm specializes in branding, communications and strategy. The main object for TSF is to recreate brand images to increase sales and promote brand awareness. The"'sales"'factory's trademark research based method of brand building and advertising started at the birth of the company, and continues to be the differentiating factor for TSF and its competitors.

 History 

Founded by George King in 1984, thesalesfactory (TSF) was focused largely on the needs of hardware and houseware manufacturers. From it’s beginning in Greensboro, NC. George King strived to understand the consumer, the retailer and the client to achieve total package marketing and make all three facets successful. He passed this school of thought on to his sons, who remain with the company today.

 About The Team 

President of thesalesfactory, Ged King, has more than 20 years experience in advertising, marketing communications and branding. He leads the strategy team and contributes on all engagements regarding creative, strategy and technology development. During his tenure, the company has extended its CPG business and expanded into university marketing while growing 400 percent. King started his career At Swing-N-Slide, where he learned about the manufacturing process and leading a team. At 22 years of age, he had successfully worked his way in to a management position as marketing director with 40 employees reporting to him directly. In 1994 he felt he had gained the necessary requirements to join and run the family business.

In 1996, the youngest son of George King, Matt King, joined thesalesfactory team as Director of Client Relations to the accounting side. Named Vice President of Customer Strategy in 2007 after a five year run as Creative Director, Matt's focus is on understanding the consumer and developing key strategies to increase the customers sales.

Gary Fly, Chief Operating Officer, is originally from Atlanta Georgia, graduated with a Bachelor of Industrial and Systems Engineering from Georgia Tech and received an MBA from the Owen School of Management at Vanderbilt University in Nashville, Tn. Prior to joining thesalesfactory, Gary was a Senior Vice President for Waffle House, Inc. in Atlanta and was the owner of 36 Waffle House restaurants in central North Carolina. Gary is the 2006 winner of the Piedmont Business Ethics Award given by the Society of Financial Professionals and a regular speaker to local Rotary Clubs on the topic of business ethics.

The majority of the 23 employees are seperated into three cross-functional teams that generally play four different roles in order to successfully build their client's brands. These roles include account executive, PR director, graphic designer, and market researcher. The open concept in thesalesfactory office encourages open discussion and collaboration.

 Current 

As the company has grown they have maintained their customer-based approach to marketing and advertising. TSF represents many brands including but not limited to: Texas Pete, Empire Level, Home Depot, Saber grill and NC A&T University.

 Community Outreach 

TSF participates in the annual CreateAthon. In 2010 thesalesfactory selected 17 non-profit organizations in the Piedmont Triad area that were in need of marketing, creative, branding and communications materials and produced them pro bono during their annual CreateAthon creative marathon which took place over 24 hours