User:Wellnesswoman/Digital Merchandising Experience

Digital Merchandising Experience (DME) is a consumer category that focuses on the promotion and sales of goods and services – including retail merchandise, information, and other products and commodities – by combining handheld technologies and large-format digital display technologies.

The primary objectives of DME are:
 * Engaging consumers
 * Encouraging brand loyalty
 * Increasing sales

It is characterized by the interplay between mobile devices with wireless connections and large-format, high-resolution, full-motion content that provides offers and user experiences with the retail consumer and can be extended to a variety of public spaces including retail stores, sports arenas and corporate facilities. The Digital Merchandising Experience uses a variety of display modes to engage viewers, including still or moving brand images, animated promotions, social media interactions, full motion video, direct interactivity with the display itself and indirect interactivity through related information devices. The term loosely includes promotional codes and other technologies to engage consumers in retail activity.

As the consumer engagement landscape changes, DME has become an important element in the visual merchandising of goods and information. DME provides the ability to immerse audiences with full-scale light and motion, unlike traditional merchandising models, such as print display.

Facility
The Digital Merchandising Experience is defined as the use of interactive technologies to engage consumer audiences in an effort to increase business performance objectives including increasing store traffic and sales volume. DME is a new retail experience model that includes mobile devices and large format displays. DME is an outgrowth of Digital Signage and Digital Merchandising.

Purpose
Professionals use DME solutions to make the shopping experience more comfortable, convenient and customer friendly by:
 * Improving consumer engagement and loyalty with brand
 * Increasing foot traffic by inciting visitors from a distance
 * Allowing customizable configurations to ensure that store plan maximizes merchandizing space
 * Encouraging digital content flexibility
 * Allowing for on-the-spot flash sales and quick marketing promotion changes

DME helps in

 * Educating the customers about the product/service in an effective and creative way
 * Enabling state-of-the-art messaging
 * Bringing marketing messages to state of the art, high definition screens
 * Providing long lasting and low maintenance technology
 * Making big impact with minimal floor space
 * Combining the creative, technical and operational aspects of a product and the business