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Pursonality The elements of a woman's purse that complement the woman's personality. Usa – WeConnectFashion for Fashion Industry research studies Link Here Predicts Growing Upswing in Purse Industry Sales due to popularity with diverse cross section of women: “Our fashion editors have been building reports specific to the fashion industry for over 10 years and this report will give you a strong overview of where the market stands. Though demand in handbags weakened over 2008 and 2009, the industry has redeemed itself growing over the five years to 2013. The demand in the handbag industry is predicted to grow through the year 2017 as disposable incomes increase. **The United States continues demand for accessible luxury fashion especially in mid-level luxury brand such as Coach, Michael Kors and Kate Spade The handbag industry’s revenue for the year 2012 was reported at $9 billion USD and is expected to reach $10 billion by 2014.”


 * Note this bolded statement fits the Pursonality niche as you’ll see in section “Competing and Complementary Books”; other books focus on high end designers and celebrity expensive (out of reach) handbags and lifestyles. Pursonality celebrates what everyday women carry and why that’s special.