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Filipino hospitality Filipino hospitality is one of the traits in Filipino culture that is still ongoing today. Filipino hospitality refers to the warm and welcoming nature of the Filipino people towards visitors and guests. Rooted in the country’s rich cultural heritage and traditions, Filipino hospitality is characterized by kindness, generosity, and a genuine desire to make guests feel comfortable and at home. Filipino hospitality is renowned worldwide for its warmth, generosity, and genuine care for others. It is deeply ingrained in the culture and is considered one of the defining characteristics of the Filipino people. From local to foreign visitors, this remarkable hospitality can be experienced throughout the country. The concept of hospitality, locally known as "magiliaw na pagtanggap", is deeply ingrained within Filipino society. It reflects various aspects of the Filipino culture, including the way people interact, their strong sense of community, and the traditional practices that prioritize the well-being and enjoyment of guests. Filipino hospitality extends way beyond just offering a friendly smile or a warm greeting. It encompasses a range of gestures and customs aimed at making visitors feel valued and respected. They go about these three values: respect, generosity, and empathy. These values are used to show how much Filipinos value hospitality in the country’s culture and society. While Filipino hospitality in the Philippines is deeply rooted in tradition, it continues to evolve to meet the changing needs and expectations of modern travelers.

Definition of the trait Hospitality is when an individual is welcomed almost similar to being part of the family. Filipinos will always go and exert efforts to treat, say a visiting relative or foreigners who are new or even going back to the country. Some of the common words associated with Filipino hospitality are friendliness, belongingness, kapwa, and volunteerism. Illustrations of this trait extend to Filipinos preparing meals and takeaways for visitors, offering their homes as a place to stay, and providing entertainment through touring guests around local destinations. At the heart of Filipino hospitality is the concept of "pakikisama", which roughly translates to "getting along with others." Filipinos are naturally welcoming and strive to make people feel comfortable and at home. They have a strong sense of community and are quick to offer a helping hand to those in need.

Not only that, but hospitality is also associated with hospitality management or the industry that offers accommodations to guests who are away from home, and this includes hotel and restaurant, transportation, and travel. In the Philippines, the hospitality industry is thriving with the help of Filipinos’ hospitable trait, as this contributes to a strong service orientation. Strong service orientation is a practice in the workplace culture in which a sense of community is fostered and pakikipagkapwa (or the treatment of co-workers as equals regardless of economic status) is visible. In connection to this, foreigners who are social media influencers often use Filipino hospitality as content in their travel vlogs, and feature their interactions with accommodating Filipinos whenever they use public transportation, buy street food, ask for directions, and stay in hotels. Additionally, since the country has gained a negative impression of foreigners due to the cases of crime and corruption, this trait became a turning point to address the aforesaid negative image, invite visitors, and boost Philippine tourism.

Origin of the trait It comes from the Latin “hospitalitas – hospitalitatis" which means to receive as a guest . In Teodoro A. Agoncillo’s History of the Filipino People, most of the Filipino traits, including hospitality, were from the traditions of the Malay people. Its common misconception is that hospitality is all about prioritizing the visitors, especially foreigners, showing inferiority and obsequiousness. Filipino hospitality is simply just making sure that all guests feel safe and comfortable and this trait is actually a two-way communication as not only the hosts will be the ones welcoming but the visitors themselves as well because they always bring small presents or tokens in return for the accommodation the hosts have given them . In addition to the Malays, various Asian ethnic groups, including the Chinese, and Indonesians, engaged in trade by exchanging a variety of goods during their visits to the Philippines. During that period, the manifestation of Filipino hospitality was apparent and extended not only to the Malays but also to other Asians. Moreover, the influence of foreign countries, such as Spanish colonization, has had a notable impact on the origins of the hospitality trait. Spanning over three centuries, It brought about the introduction of Catholicism and the notion of "bayanihan" or communal cooperation among the Filipino population. The Catholic church places significant emphasis on the value of kindness and providing assistance to individuals in need. The Spanish introduced various social gatherings, such as fiestas, and emphasized the significance of hosting and entertaining guests, which collectively contributed to the development of the hospitality trait.

How it is applied today This kind of trait is one of the most established attitudes that made the Philippines on the map, to the point that it has motivated one of the subsidiaries of the JG Summit Holdings, the Robinsons Hotels and Resorts (RHR), as part of their values for their guests to feel warm and comfortable during their stay in their facilities. On a global scale, the majority of Overseas Filipino Workers are employed in the healthcare and caregiving industry. They are highly preferred and respected in their field due to their renowned caring nature towards individuals who are sick, whether they are young or elderly patients. This compassionate approach is deeply rooted in Filipino culture, as these workers consistently exceed expectations in providing comfort and attentive care. Their dedication extends beyond their job obligations, as they also offer valuable emotional support to their patients, creating a sense of familial connection. In doing so, they exemplify the core value of hospitality. Diverging from the common notion of Filipino hospitality, Filipinos engage in a wide range of philanthropic initiatives, extending beyond the hospitality industry. These programs and organizations emphasize compassion and generosity, exemplifying an essential aspect of hospitality. The youth, particularly within their educational setting, demonstrate this trait prominently through their engagement work with vulnerable sectors of the country. This engagement goes beyond financial assistance and focuses on the transformative experience of encountering one another. When students actively participate and engage with the communities of these sectors, they have the opportunity to share stories. In this dynamic, both the students and the partner community become guests to one another, fostering a relationship rooted in empathy and compassion. This act of hospitality creates a positive impact, shaping a shared experience that can be transformative and uplifting.

In conclusion, Filipino hospitality is a beautiful aspect of the culture that leaves a lasting impression on visitors. The warmth, generosity, and genuine care that Filipinos extend to others create an atmosphere of belonging and make visitors feel like they are part of the Filipino family. It is a testament to the kindness and compassion of the Filipino people, making the Philippines a truly welcoming and unforgettable destination.