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Jeffrey Rodd Moore

Jeffrey Rodd Moore (b. December 15, 1955) is a Canadian philanthropist based in Vancouver, British Columbia, Canada. Mr. Moore has been widely recognized for his many years of community service and for being the driving force behind the launch between Canadian Firefighting services and developing nations. With the collaboration and expertise of Firefighters from across Canada, these programs have gained international recognition.

Current Service

Mr. Moore is a Founding Director of Firefighters Without Borders Canada Established in 2003, the non-profit has provided training and equipment to El Salvador, Belize, Peru, Thailand, the Republic of Congo, and the Philippines. He is a Founding Director of Fire Rescue International Training Association (FRITA) established in 2012, which provides training-based international aid and collaborations throughout Latin America.

Mr. Moore has held Directorship positions with the British Columbia Paraplegic Association, the British Columbia Paraplegic Foundation, the Canadian Paraplegic Association and the Paralympic Foundation of Canada.

An avid piano player and supporter of the arts, Mr. Moore became a Patron of the Vancouver Academy of Music in 2013.

First Responders International Aid and Development

In 1994, Mr. Moore made his first delivery of decommissioned firefighting and personnel protective equipment (PPE) to El Salvador. The generous donation by the District of North Vancouver Fire and Rescue Services inspired a collaborative network of Firefighters and service groups across Canada. Since 1994, Mr. Moore has made annual deployments to El Salvador, building relations between the Salvadoran and Canadian Fire Services.

By 2000, the bulk of Vancouver Fire and Rescue Service’s ‘no longer needed’ equipment was being shipped to the developing world. Due to liability issues, this material could not be used in Canada, and much was being destroyed.

With the support of two Vancouver Mayors (Larry Campbell and Sam Sullivan), City Councils and Firefighters from across Canada, the program gained momentum. Eventually, more than 100 Canadian cities were making donations, from boots to fire engines, all for emerging nations in need. In 2008, the first donations of fire engines was made. Vancouver had three fire engines slated for auction. They were redirected from Vancouver to El Salvador to upgrade existing stock and support the 375 Firefighters serving a population of 6.8 million. For the first time, Canadian Firefighters deployed to El Salvador to provide relevant and requested training. Since 2008, annual training deployments to El Salvador have taken place.

Since 2012, Fire Rescue International Training Association has continued to expand with more Canadian Firefighters donating their time and expertise to Latin American Fire Departments. Hundreds of Canadian Firefighters have deployed - thousands of Latin American Firefighters have received training - countless lives have been saved.

In 2012, Mr. Moore travelled to Central America with a team of firefighters from British Columbia and graduates from the Justice Institute of British Columbia to provide training for sixty firefighters from seven Central American countries. Canadian Senator Larry Campbell accompanied the group as an observer and champion of Fire Rescue International Training Association and Firefighters Without Borders Canada.

Bilateral Temporary Foreign Worker Program

Recognizing Canada’s critical need for temporary foreign workers in areas including hospitality, farming, elder care and construction, Mr. Moore returned to El Salvador in 2018 with Ian Tostenson, President & CEO of the British Columbia Restaurant and Foodservices Association and Vancouver Restauranteur, Daniel Frankel, to promote and advance a Temporary Foreign Worker Program connecting qualified students with the restaurant industry in British Columbia. The program has expanded to agricultural workers helping to fill the personnel shortage.

Awards and Recognition

Domestic: Mr. Moore has been awarded the prestigious Senate of Canada’s 150th Anniversary Medal (2017), the Queen Elizabeth II Diamond Jubilee Medal, (2012), and proclaimed Honorary Deputy Chief - Vancouver Fire and Rescue Services (2008). He has been named Honorary Brigade Divisional President of the St. John Ambulance Society (2021).

International: Following in his grandfather’s footsteps, Mr. Moore accepted the role of Honorary Consul of El Salvador (1990) and elevated to Honorary Consul General of El Salvador (1994). He has received the Keys to the City of Nueva San Salvador, El Salvador (1996), been proclaimed Honorary Firefighter of El Salvador (2008), and granted Special Recognition by the Legislative Assembly of El Salvador for his Philanthropy and Humanitarian work (2008). Mr. Moore was also awarded El Salvador’s Medal of Diplomacy Merit (2015).

Early Career

Mr. Moore’s professional career began in the banking industry with positions at the Bank of Montreal, Canada Trust, and Central Guarantee Trust before partnering in Oliver & Moore Associates Ltd., Investment Counsellors and Portfolio Managers (1991). Following the sale of O&M to Vancouver City Savings Credit Union in 1995 he served as President of VanCity Investment Management until the end of the Purchase/Sale Agreement in 2002. Mr. Moore rejoined Bank of Montreal in the Private Banking Division in 2004 and retired from his banking career in 2014 to focus more time to his human aid projects.

Early Life

Mr. Moore was raised in the Shaughnessy Heights district of Vancouver, British Columbia. His father Allin H. Moore, MD, (1920-1999) was a Fellow of the Royal College of Surgeons (Canada), FRCS (London), FRCS (Edinburgh) and Fellow of the American College of Surgeons. Dr. Moore was a General Surgeon and Chief of Staff at Mount St. Joseph Hospital in Vancouver. Mr. Moore’s mother, Nora Alice (Flynn) Moore (1925-2005) was from a prominent coffee producing family who spent her early life between England, Canada, and El Salvador. He has three siblings, Tracy Allin (Sandra), Steven Francis (Ann), and Michael John (Andrea).

Education

Mr. Moore attended Shaughnessy Elementary School, Prince of Wales Secondary School, and the University of British Columbia where he attained both a Bachelor of Arts degree majoring in Psychology (1977) and a Professional Teaching Certificate (1978). In 1987 he became a Fellow of the Institute of Canadian Bankers