User:WestportWiki/Journelle

Target market
Chambers described her target consumer as affluent in the 30-to-40 age range.

History
As for branching out into e-commerce, the retailer relaunched Journelle.com in 2010. “We did just under $1 million in [e-commerce] sales this year and we see it as one of our areas of growth,” she said. (2011)

Investors
Chambers, who said she gets her financing from a team of retail consultants and private investors