User:WikiGeek PEC/sandbox

Kulfy is an Indian platform for expressive content. It taps into peoples' need for vernacular and culture-specific content by way of GIFs, Videos & stickers. Kulfyapp allows anyone to create, search and share expressive content in their language.

About Kulfy (History, available platforms, languages, No. of users etc)

Kulfy was founded by Basanth Valeti and Girish Kolluri in August, 2017. The idea for the business came after the pair having a hard time finding their favorite Indian GIFs over the years.

Kulfy was in beta from October 2018 - August 2019 in 4 different languages. Beta was downloaded over 1 Million times. Kulfy went public with only one language (Telugu) to focus on product-market fit. Tamil, Malayalam and Hindi languages are soon to be added to the platform.

Kulfi vs Kulfy:
Kulfi is an Indian dessert, which is short and sweet. Kulfy in the digital world is a GIF, short video, a sticker or an audio file that you can create & share to express your emotion in chats and comments.

In 2019, Kulfy shared the best startup award with Fopple Drones at StartAP event.

About Founders

Basanth and Girish went to the same school in India. In 2013, Girish and Basanth moved to New York. To meet more people from their community, they created their first app 'Manam' - A location based social networking app for Telugu speaking people. It grew to 200K users from 120 countries in 2 years and won the Andhra Pradesh best startup award in 2017.

Growth

Partnerships:

Kulfy partnered with multiple brands such as Google, Dailyhunt and several movies to promote them using GIFs, short dialogues & Stickers.

Sarileru Neekuevvaru is the first movie campaign Kulfy did and several other movies followed. Movies Kulfy partnered with are

Jathi Ratnalu Thellavarithe Guruvaram Madhura wines LIE Krishnarshuna Yuddam

Features:

Kulfy Creator: People use Kulfy’s web based video editor built uniquely for India to create GIFs, short clips and stickers. Users can add subtitles,crop, add images, remove background & create memes from any video. iOS/Android/Keyboard/Web/Slack: Kulfy is an omni channel platform for people to use where they see it fit. API: Developers can request access to our API’s to integrate Kulfy into their product to improve user engagement on their platforms.

References (Any valid articles published about Kulfy)

https://www.newindianexpress.com/cities/vijayawada/2019/jan/20/fopple-drones-and-kulfy-emerge-winners-at-startap-festival-2019-1927522.html

https://www.thehindu.com/news/national/andhra-pradesh/steady-flow-of-ideas-at-startap-summit/article26039279.ece

https://www.yahoo.com/entertainment/newchip-accelerator-launches-september-2019-004421124.html

https://english.tupaki.com/nrisection/article/Never-Before-Ever-After-Movie-Promotions/95296

https://www.telugufilmnews.in/movie-news/never-before-ever-after-movie-promotions/

External links:

Website: https://kulfyapp.com/

Kulfy Creator: https://create.kulfyapp.com

iOS: https://apps.apple.com/app/apple-store/id1158500101?mt=8

Android: https://play.google.com/store/apps/details?id=com.kulfy.videos.gifs.keyboard

Slack Bot: https://slack.com/apps/A8DPZTBLY-kulfy-app