User:Wiki Editor Sydney/sandbox

History
With rising tensions between sweatshops and fair payment being more and more criticized, with the assistance of a workers right union and the Dominican labor union lead to the creation of Alta Gracia while still having support as a subsidiary. Some information about the company is still left in question due to the lack of transparency in the beginning.

In 2018 Alta Garcia was acquired by the firm company AG Triada, currently not much is known about AG and their intention on the purchase of Alta Garcia and their leading investors, nor the price paid for Alta Garcia or what they have been bought for. Since the purchase, Alta Garcia continues to perform well under new management.

Competitors
The main competitors to Alta Gracia are lesser known sweatshops, which attain more profit due to paying their workers a lot less, Alta Gracia counters this by having more international appeal/recognition due to their international reputation for good working conditions and fair payment, giving hope to workers in other similar conditions.

Currently, Alta Gracia sells their products to consumers who are concerned with social values in consumption, Stores such as Barnes and Nobles or even sports teams such as the Dallas Cowboys usually use their products as a way to demonstrate ethical consumer practices, however Alta Garcia apparel can still be bought alongside with sweatshop produced clothing depending on certain types of clothing. Wiki Editor Sydney (talk) 17:26, 10 November 2019 (UTC) Eric Johnson

Alta Gracia Brand
Alta Gracia has begun to move beyond acting as a manufacturer of collegiate apparel, they are also pioneering their own brand. Continuing on from the success they have had in their contracts to produce apparel for large universities like Duke, Georgetown, and Harvard, they hope to have a large impact on the market. Alta Gracia has set their sights on millennials as their target audience, a generation determined to enact positive social change. Their movement’s slogan “Let’s Change Clothes” runs throughout their clothing line. Much of their clothing supports various movements such as sustainability, and equality; an aspect of society that millennials have grabbed onto. The brand seems to especially market positivity and social change to consumers through the use of various social media platforms including Pinterest, Twitter, and Facebook with the #dontshopsweatshops.

Controversy
While Alta Gracia is working to improve the lives of Dominican workers, the company has run into a bit of trouble.They are currently facing issues regarding a lack of profitability as they have lost nearly half a million dollars in the past year. This loss took place due to the far higher production costs they face as a result of paying a higher wage to workers. This has left some questioning how long Alta Gracia can survive. They also faced a decrease in funding that took place after one of their investors chose to pull their contribution, for reasons currently undisclosed to the public. It resulted in the loss of jobs for several individuals, and the remaining workers received payment well after it was promised.The company appears to have since recovered from this incident and has made a promise to be profitable by the end of 2019. Wiki Editor Sydney (talk) 17:26, 10 November 2019 (UTC) Sydney Merritt