User:Wikidandandan/sandbox/Behavioural Based Design

= Behavioural Based Design = Behavioural Based Design is a term for designs that deliberately co-opts user engagement by leveraging knowledge of their perceptions and tendencies.

A simple example Dan uses to describe it is building a library with a narrow central aisle and increasingly wider aisles either side in the knowledge that people uncounsciously seek the path of least resistance and hence there will be a better usage of outer aisles, leading to less congestion and talking compared with a conventional fixed aisle width design which tends to congest in the middle.

Dan conceived the idea for infrastructure design following observation of the psychological research input that goes into software app design, and demonstrated how theories in the digital sector, such as the Fogg Behaviour Model, could be applied to physical infrastructure such as roads, bridges and malls.

History
The phrase was first published in the article "Apps the Way to Do It" in 2016 but is believed to have been coined by Dan Demilew as far back as 2014 whilst a project to innovate mine dewatering equipment in the Pilbara.