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Starbucks logo The siren (sometimes referred to as a mermaid, but is more likely to be a melusine since it has two tails) in the Starbucks logo changed over the years, to avoid giving offense. In the first version she had naked breasts and a fully visible double fish tail. In the second, streamlined version, the breasts were covered by hair, but the navel was still visible, and the fish tail was cropped slightly. In the current version, the navel is not visible, and only vestiges remain of the fish tails. The original logo may still be seen on the Starbucks store in Seattle's Pike Place Market. See also: The Mermaid and The Subverted Logo

Starbucks and globalization Starbucks has pursued an ambitious campaign of expansion in international markets beyond its North American base. As such it has come to be regarded, particularly by the anti-globalization movement, as a flagship of globalization and a prime example of the ills some feel globalization promotes. Several online campaign groups maintain websites decrying the company, criticizing its fair-trade policies, labor relations, environmental impact, and holding it as a paragon of what they see as US cultural and economic imperialism. Branches of Starbucks have been attacked during protests, including those against the WTO meeting in Seattle, and the theme is picked up in fictional media: the movie Fight Club depicts anti-capitalist guerrillas destroying a chain coffee house (clearly a thinly-veiled Starbucks).

Nick Hornby's A Long Way Down also playfully jests at Starbucks presence in modern day life.

In addition, comedian Lewis Black's 2002 special End of the Universe concludes with a signature rant on his discovery of "a Starbucks across the street from a Starbucks" in Houston, TX.