User:Wikiman5588/sandbox

Too Lost is an American digital music distribution company and music technology company launched in 2020 by Gregory Hirschhorn and Alex Silverstein, in New York, NY. Too Lost delivers, monetizes and protects music on behalf of independent artists and record labels on stores and services such as Spotify, Apple Music, Amazon, TikTok, Pandora and YouTube.

History and background
Too Lost was founded in early 2020 by Gregory Hirschhorn and Alex Silverstein. In 2021, Too Lost joined the MERLIN Network to secure competitive deal terms from major music stores and services.

In 2022, Too Lost announced a funding round of $5.3M USD led by the music financing firm Sound Royalties. Too Lost had over 75,000 active artists and record labels on its platform at the time of the funding round.

Too Lost partnered with beatBread in August 2022 to provide Too Lost users with flexible royalty advance funding options.

In January 2023, Too Lost partnered with Tencent-funded Pex to launch Usage Discovery, a data tool used for tracking music usage and consumption on the web and social media.

In February 2023, Too Lost announced an expansion to Los Angeles. Too Lost opened an office in the Taft Building in Hollywood, and began hiring new executives. Aldo Davalos joined as the new head of business development. Davalos was formerly the Head of A&R at Dim Mak Records and Publishing, and previously held positions at Ultra Records and Warner Music Group. Prior to joining Too Lost, Davalos was on the management team behind the platinum-selling recording artist Migos. Dan Mody, formerly the head of A&R at Create Music Group, was appointed as the new head of A&R at Too Lost. Courtney Young, who previously held roles at Create Music Group and Dim Mak Records, was named the new head of label services at the company. Too Lost also welcomed Conner Davis to its leadership team. Davis previously worked at beatBread and Universal Music Group.

Later in February 2023, Too Lost announced a partnership with payment provider Nerve, becoming the first music distribution company to integrate direct payouts with Nerve.

In May 2023, Too Lost struck a deal with SoundCloud on Fan-Powered Royalties. Later in the month, rapper Lil Mabu debuted in the Billboard Hot 100 with "Mathematical Disrespect" which was released via Too Lost

In June 2023, Too Lost launched new identity verification protocols in order to combat fraud in the music industry.

In August 2023, Too Lost announced new hires and its expansion of the A&R and Artist Services divisions. By the end of August 2023, Too Lost had around 70 full time employees. Too Lost also announced its new Copyright Registration product and that over 250,000 artists and record labels had used Too Lost for distribution since the company's inception.

In October 2023, Billboard had revealed that Too Lost manages Kanye West's YouTube channel and that Kanye West may release his album "Vultures" independently with Too Lost.

Publishing Administration
In 2024, Too Lost launched a publishing administration service in partnership with BMG.

Notable Artists

 * Pink Sweats
 * Lil Mabu
 * Ali Gatie
 * Felly
 * Alina Baraz
 * Chief Keef
 * YG
 * Aaron May
 * Kiiara
 * anees
 * phem
 * Saint Levant
 * Pac Div
 * CG5
 * Miniature Tigers
 * Steven Moses
 * Emei
 * Eric Reprid
 * UnoTheActivist
 * Thouxanbanfauni
 * Blind Boys of Alabama
 * The Speaks
 * Allan Kingdom
 * Landon Cube
 * Chase Shakur
 * ILOVEMAKONNEN
 * Dizzy Wright
 * Josiah and the Bonnesvilles
 * Chinmaya Dunster
 * Xavier Wulf
 * Mad Tsai
 * Alex Porat
 * Deniro Farrar
 * PmBata
 * AYYBO
 * EZI
 * Imanbek
 * SSGKobe