User:Wikiwedo/Banterithm

Banterithm is an algorithmic measurement of engagement in online party activities. Party participation is measured or scored based upon how much a participant uses the available activities within the party. Online party applications provide several tools and widgets to increase the banter among other party attendees. Each use of the tools, along with all user generated content within the party is measured against other players in the party activity. The Banterithm is used to score the individuals accomplishments against other players. In some online parties, there are prizes awarded to the individual who scores highest on the Banterithm. Banterithm scores and rankings are sometimes made public so that players can build social strength among their peers.

The Banterithm is also used to measure party participation within a given activity and can be used by marketers to demonstrate the level of engagement on a website. This measurement, along with other demographic information from player profiles allows marketers a better understanding of the online party advertising value.