User:Willsome429/I Live For Football

I Live For Football was a digital media company based in Green Bay, Wisconsin. The company rose to prominence through the social media platform Twitter and has partnered with companies like MyRecriutBoard and Xenith. Frank Kugel was founder and served as CEO of the company.

History
I Live For Football was founded in February 2012 as a Twitter account by Green Bay, Wisconsin student Frank Kugel, who used it as an escape from his parents' divorce. He grew the account and reached out to others he knew who would be interested in working on the project.

In January 2017, Kugel and partner Christian Albers incorporated I Live For Football into a limited liability company. In 2017, the company expanded to eight employees and started partnering with football companies like Xenith. In an interview with the StartEdUp podcast in fall 2017, ILFF chief operations officer Tyler M. Webb said that the company's growth was spurred by drive, determination and the feeling that just being influencers on social media wasn't enough.

After rapidly growing in 2017, the company numbered 10 employees in early 2018. The company also expanded to journalism content. Multiple disputes with Twitter led to the demise of the company, with ILFF officially dissolving in July 2018.

Platforms
ILFF was active on Twitter, Instagram and Facebook. The company also produced a short-lived podcast in September 2017.