User:Winkel36/sandbox

Drive-in Mob Overview Originally inspired by the end of Turner Classic Movies feature Drive-In Double Feature in 2011, the Drive-In Mob is weekly gathering of movie fans on Twitter using the hashtag #driveinmob. The movies and activity is curated by Twitter user @driveinmob. The hashtag users generate jokes and tweet along to the movies, in the vein of Mystery Science Theater 3000 or RiffTrax.

Scheduling The Drive-In Mob activity focuses on a Thursday night double-feature, the first movie beginning at 8 pm est. The movies are commonly sourced by twitter user and originator @DriveinMob, are often public domain and are hosted on outlets such as youtube. According to the official website of the tweet-along community, "we lean towards scheduling fun, monstrous sci-fi, kung-fu, horror, and other typical drive-in genres, but sneak in some unexpected surprises and cult classics we love."

Tweets and Public Interaction The core and driving activity for the drive-in mob are the tweets produced by the fans. Like their spiritual predecessors in Mystery Science Theater and other riffing-based humor programs, the Twitter users combine non sequitur humor, comedic reinventions of lines, and a wider knowledge of genre expectations into their comments. The resulting tweets often seem mocking in tone. However, such a negative attitude would not generate such a loyal following. Rather, the tweets are produced by fans gently poking fun at their fan object. Interaction with other fans is essential part of the tweet-along. The community is built by the hashtag attatched at the end of the tweet. In this way, fans watching the movie can see what others are saying. Good jokes are given retweets or favorites, and tweeted jokes are often continued by other fans.

To further the sense of community, the website keeps a page called "The Mobster Roll Call," a list of its most active tweeters, as well as keeping a database of tweets produced in past tweetalongs. The official twitter account is also very active in promoting the upcoming movie get-togethers.