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BRC Imagination Arts (BRC) is a US-based international experience design agency that produces immersive design for museums, world's fairs, corporate brands, and theme park attractions. BRC is a privately-owned company that follows the unique design techniques pioneered by the Disney Company's Walt Disney Imagineering division, which is known for combining storytelling and film production techniques in the design of physical structures and spatial experiences.

History
In 1981, Bob Rogers (designer), a designer and film producer for Disney's WED design group (known today as Walt Disney Imagineering), established Bob Rogers & Co., and contracted with General Motors to design and produce several attractions for Disney's Epcot theme park World of Motion pavilion known as "TransCenter.". Associated with the film production on that project, BRC also produced a separate short film, "Ballet Robotique," which was nominated for an Academy Award in the "Live Acttion Short Film" category.

Following work with the Epcot theme park, Rogers and his company began to produce additional attractions and exhibits for Disney and other theme parks, as well as for World's Fairs, and cultural attractions such as museums and educational institutions. In 1991, the company was renamed BRC Imagination Arts.

Notable clients for BRC Imagination Arts have included Disney World, Universal Studios, Ford Motor Company, China Telecom, NASA, and the Abraham Lincoln Presidential Library and Museum. Most recently, the these storytelling and experience design techniques were applied by BRC Imagination Arts to two vastly different cultural attractions; the new Museum of the Bible in Washington, DC, and the Rock and Roll Hall of Fame in Cleveland,Ohio.

In recent years the company has become increasingly involved with designing "Experiential Brand Homes" for clients Guinness, Heineken, Coca-Cola, and most recently Jameson Whiskey. The Experiential Brand Home is a new form of attraction which provides consumers interested in specific brands with immersive group experiences, intended to enhance brand loyalty through showcasing the product's history, interactions with product manufacturing processes, and product sampling. Experiential Brand Homes may be likened to theme parks for consumer brands, and the popularity of these attractions rank among the top draws of tourists around the world. For example, the Guinness Storehouse in Dublin, Ireland, redesigned by BRC Imagination Arts in 2011, was named Europe's leading tourist attraction by World Travel Awards in 2015, drawing more visitors than the Acropolis in Athens, the Roman Colosseum, and even the Eiffel Tower in Paris.

Technical Achievements
BRC Imagination Arts holds two patents in theater entertainment technologies, which have been incorporated into a half a dozen special effects theater productions produced by the compnay. The "Holavision Theater" is a special effect technique which pairs live performers with "floating" aerial image illustions. Selected Holavison shows include Spirit Lodge at Expo 86, Mystery Lodge at Knott's Berry Farm, Animation Celebration at Universal Studios Japan, Ghost of the Library for the Abraham Lincoln Presidential Library and Museum,, and the Lunar Dangers (A.L.E.X) theater for the Adler Planetarium & Astronomy Museum in Chicago, Illinois.

Awards and Recognition
BRC Imagination Arts has been the recipient of over 200 International awards for creative excellence, including two Academy Awards nominations. and a Los Angeles Area Emmy Award nomination.

Experiential Corporate Brand Homes

 * 2017: Old Jameson Distillery, Dublin, Ireland - 2017
 * 2015: Ford Motor Company Rouge Factory Tour, Ford River Rouge Complex, in Dearborn, Michigan - 2015
 * 2008: Heineken Experience, Amsterdam - 2008
 * 2017: Evergrande Group Exhibition Center, Guangzhou, China - 2017
 * 2015: The Bud Selig Experience, Miller Park, Milwaukee, Wisconsin - 2015
 * 2014: Moments of Happiness, World of Coca-Cola, Atlanta, Georgia - 2014
 * 2013: Story Garden, Amorepacific Corporation, Osan, Geyonggi-do, Korea - 2013

Cultural Attractions

 * 2017: Museum of the Bible, Washington, D.C. - 2017
 * 2017: Rock and Roll Hall of Fame, Cleveland, Ohio - 2017
 * 2015: The Soul of Nashville, Ryman Auditorium, Nashville, Tennessee - 2015
 * 2010: Old Louisiana State Capitol, Baton Rouge, Louisiana - 2010
 * 2009: NASA Exploration Space, Apollo/Saturn V Center, Kennedy Space Center Visitor Complex, Cape Canaveral Air Force Station, Florida - 2009
 * 2007: NASA Shuttle Launch Experience, Apollo/Saturn V Center, Kennedy Space Center Visitor Complex, Cape Canaveral Air Force Station, Florida - 2007
 * 2007: Shoot for the Moon Exhibit, Adler Planetarium & Astronomy Museum, Chicago, Illinois - 2007
 * 2007: Lunar Dangers Lab, Adler Planetarium & Astronomy Museum, Chicago, Illinois - 2007
 * 2005: Abraham Lincoln Presidential Library and Museum, Springfield, Illinois - 2005
 * 1992: NASA Space Center Houston, Johnson Space Center - 1992

World's Fair Pavilions

 * 2017: Expo 2017 - Astana, Kazakhstan
 * USA Pavilion
 * 2015: Expo 2015 - Milan, Italy
 * European Union pavilion
 * Expo 2010 - Shanghai, China
 * Information and Technology Pavilion, China Mobile and China Telecom
 * USA Pavilion at Expo 2010.
 * 2005: Expo 2005 - Aichi, Japan
 * 1992: Expo 92 - Seville, Spain
 * World Song for General Motors
 * Mi Pais Vasco for the Basque National Pavilion
 * 1986: Expo 86 - Vancouver, British Columbia
 * Spirit Lodge for General Motors
 * Rainbow War for Canadian Pacific Railway

Theme Park Attractions

 * 2001: Animation Celebration with Woody Woodpecker, Universal Studios Japan, Osaka, Japan - 2001
 * 1989: The Magic of Disney Animation, Back to Neverland with Walter Cronkite and Robin Williams, Disney's Hollywood Studios, Walt Disney World, Florida - 1989
 * 1994: Mystery Lodge, Knott's Berry Farm, Buena Park, California - 1994