User:WirCoaPar

WIRRAL COASTAL PARTNERSHIP

1) Establishment: Established in 2006, the Wirral Coastal Partnership (WCP) brings together the key landowners, businesses, voluntary groups, agencies, and nother groups and bodies including Wirral Council. All are vital to the development of Wirral's coastline development for tourism.

On Apri l4th 2008, a small project team chaired by Doug Darroch (Fort Perch Rock Proprietor and Manager) and Offcers from Wirral Council's Destination Marketing office, met to develope a business plan. This mhelped to steer and focus the activity of the WCP for the period 2008-2010.

This current draft plan, writtren in conjunction with the current Chair, Ray Griffin of the West Kirby Sailing Club and other key QWCP membersd, is seen as the next step for the continuing development of the WCP.

2) Terms of Reference: WCP is one of the six product led partnerships establ;ished as part of the Wirral Tourism Business Network (WTBN). They are Accomodation, Attractions, Food, Golf, History and Heritage, and of course Coast.

This second Business Plan follows the results of the visitior research conducted by Wirral Council in 2006. It also links directly to the Northwest Development Agancy's Strategy for Tourism in England's Northwest, The Mersey Partnership's(TMP) annual Destination Management Plan, and the Council's own annual Destination Marketing (ie: investment and tourism) Implementation Plan.

The Wirral Coastal Partnership supports its increasing activities in develoiping participation by schools and societies in its work, and integrated, open and inclusive appraoach to business, and nrecognises the individual aims of its members. It promotes best practice in conduct of meetings and the dissemination of informationm about its decisions.