User:Wirawat Srimaneesiri

Profile Achievement

1. Wirawat Srimaneesiri as the Managing Director of General Electric Information Services, Thailand, helped his country to establish 'Electronic Commerce' and 'Electronic Data Interchange' centers including Customs Department, TradeSiam, Thai TradeNet, Tiffa EDI, General Electric Commerce Service and Communication Authority of Thailand.

2. Wirawat Srimaneesiri firstly initiated the high speed network 'xDSL' for the country since he worked for Samart Telcoms as the managing director.

3. Wirawat Srimaneesiri is the business model developer for the companies and individual management executives in terms of business plan, strategy and tactics, management leadership, business consulting and business mentality.

Family Background

Wirawat Srimaneesiri (Thai: วิรวัฒน์ ศรีมณีศิริ) was born in August 2, 1966. His former name was Prinya or Ittiwatr Srinarongsiri. He grew up in the middle class Chinese family living in Bangkok, Thailand. His father was very famous businessman who has owned the radio stations located in northeast of Thailand while he was 6 years old and later on, the advertising agent and TV program owner televised on especially Channel 5 and 7 in Thailand during 1984-1988. Wirawat had to help his father to work together with his study at his father's company since he was 14. He learned business strategy and tactics from his father since then. His father as a role model inspired Wirawat to fight for living and taught how to make sense of business models.

Education

Wirawat was graduated the high school at Siant Dominic High School where Father Joseph Delesma, the school inspector gave him a chance for a new life from scratch and advised him to study further for Bachelor Degree in 1984-1988 at Assumption Business Administration College majoring general management and then, Master Degree in Computer Information System graduated in 1991. He decided to graduate another Master Degree at National University, San Diego in 1992.

Work Success

In fact, during he studied further for Master Degree at Assumption, he also worked for living at Citibank and Citicorp in 1988 until 1990. After he came back from the USA, he was lucky to be employed as management trainee at Samart Telcoms Public Co.,Ltd before becoming the assistance manager for EDI after 4 months training. This was the turn-around event for him because he learned a lot of experience from the Managing Director, Mr.Chatchai Bunnag, and target markets in trading companies, department stores, manufacturing industry, finance and banking sectors and etc. At that time, he was not much successful in doing his work because of his tricky co-workers. But for his experience at Samart, he was hunted as Sales and Marketing Director by Boyden, headhunter, for General Electric Information Services with the goals of setting up the new operations in Thailand instead of the non-performed distributor. This is his real school of management. He was trained to be a real leader and top performer in only 2 years. He became the Managing Director after 3 years. He helped GE to achieve all selling goals and double digits of sales profit margins each year. He beat the international opponents i.e IBM, Infonet, MCI, AT&T, British Telecom and US Sprint for the revenue earnings each year. For his sales record, he closed big deals with Shinnawatra for US$ 2.5 million and Samart for US$ 1.86 million. He also integrated study with Andersen Consulting and local partner, TECS, to close the sensational Build-Operate-Transfer Baht 4 billion deal with TradeSiam which is owned by Bank of Thailand, Customs Department, Revenue Department and other major government agencies.

Tum Yum Kung Crisis

This crisis has poured down financial bankrupts globally but GE has just turned around all the crisis to become gaining big deals of business opportunity with no pain at all. They bought low-priced non-performance loans from Thai banks and leasing companies and sold them out with the better price later on. Smart business overnight. Wirawat also was trained to make it happen for his business unit in Thailand by doing Joint Venture deal with local partner in Thailand with the remarkable US$10 million deal ever made in one year for that such crisis.

Show Time

Highlight of working at GE, Wirawat had opportunities to meet the very high level of management executives at GE, for instance, Jack Welch and other important persons in Thailand, prime minister, Chuan Leekpai, Thaksin Shinnawatra and etc. He has organized special events to take care of GE business in Thailand including exhibitions and CEO forums.