User:Wirestrice44/FM broadcasting

FM broadcasting switch-off
In 2017, Norway became the first country so far to completely switch to Digital audio broadcasting, the exception being some local stations remaining on FM until 2022, and might be extended to 2031. The switchover to DAB+ meant that especially rural areas obtained a far more diverse radio content compared to the FM-only period; several new radio stations had started transmissions on DAB+ in the years before the FM switch-off.

Competitive landscape prospects in 2031
FM Broadcasting Market marks a new trend in niche development as well as forthcoming business opportunities. Market value analysis shows a growing demand for FM Broadcasting market products. The broadcasting industry much depends on private players. New innovative forms of broadcasting, including digital radio, makes radio a prospective medium capable of reaching sustainable coverage and embracing targeted audiences The strategic importance of the radio is in its role as an advertising medium This is a feasible means of promoting big companies across million-sized audiences. There is, therefore, a vast prospect of investing in radio as an advertising medium due to its cost-effectiveness and enormous growth potential The market size and growth of the media and entertainment sector are rather perspective in terms of revenue generation. Considering the promising advertising revenues, the prospects of sector development are high.

The spectrum for FM broadcasting assumes innovative schemes to expand FM penetration With FM sector penetration, experts anticipate an increase in advertising, and the use of radio apps on mobile phones. In the foreseeable future, much will depend on demographic alterations and introductions of new means of performance measurement. While the increasing penetration of FM broadcasting is the crucial growth driver, increased usage of FM radio nationwide comes as a positive sign to the broadcasters as major beneficiaries