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The Falls Theatre is a theater located in River Falls, Wisconsin in the United States. The theater has been operating since 1927.

Before the Theater
The first theatre in River Falls opened from May to July 1908 named the Electric Theater Company. It was renamed the Gem November 1909. The showtimes were 7, 8, and 9 o'clock at a cost of 5 to 10 cents. It was the only theater in town until The Princess opened in 1911. After a 3 building fire in 1927, the ground was set for a modern age movie theater on Main street

The Theatre
The Falls Theatre was built from January to July 1927. It cost 25,000 at the time, which taking inflation into account, would be approximately $326,700 today. It was leased out by the George E. Miner Amusement Company from 1927-1952 and it was owned by Phil Ramer and Emil Carisch and contained leather seats, curtains to reduce noise and light, 2 bathrooms, and 2 projectors. The first movie to be showed was "Painting the Town" and the price was 10-25 cents, or $3.25 today. They had gained so much popularity they bought a neon sign in 1936. They did not have any concessions available but if popcorn was desired, it could be purchased across the street. During World War II, management changed to Archie McClellan. In 1952, it was sold to Jan and Agnes Morey of Minneapolis, who then sells it to Herbert Stolzman, a man who has made his career in the theater business, 3 years later. He remodels the front, adding a modern sign, which is still there today, and adds a drink machine to the newer concession stand. After 17 years of owning the theater, he sells it to Stan McCulloch. It is still run by his family to this day. Admission is $3-4 and they show first run movies. It still contains the stage and single screen.