User:Wonderfulsopha/Evaluate an Article

Which article are you evaluating?
Dutch Bros. Coffee

Why you have chosen this article to evaluate?
I have chosen to evaluate this article because I have a strong passion in this business as a whole. I have worked for the company for a year now, and I love it! I have been trained with extensive knowledge on Dutch Bros and its background, so I feel confident enough to evaluate it.

Evaluate the article
Lead Section

The article contains a decent introductory sentence to the article. The first few sentences describe what exactly the corporation is. The further you read, the more you notice that       the article is more based on the business behind the company, rather than the facts about what exactly it is about. The lead is mostly describing how Dutch Bros Coffee is an ever growing corporation, but doesn't dive deeper than that at all. It is a very brief overview, but doesn't go into enough detail.

Content

The article does hold a rather neutral position. Nothing political is even mentioned at all. Throughout the whole thing, there are very basic facts about the fundraising and the business aspect of the company, but nothing really about what exactly they sell or their main goal. In order to make this article not only more intriguing, but more eye catching, the writer would need to include more of the products sold within Dutch Bros stands. They should have mentioned that this would be informing the reader more on the Capital Increase as well as the Business Model and ideas along those lines.

Sources and References

It seems that this article has numerous references and sources that back up their claims. they use other articles, from the Dutch Bros website as well and actual TV segments discussing the Dutch Bros corporation.

Organizing and Writing Quality

As long as the reader thoroughly understand the language used with the business aspect in mind, then there should be no problems in difficulty within readings.

Images and Media

There is very limited images and media within this article. In fact, there is only one image provided and it is a picture of a Dutch Bros Stand in the original location, Grants Pass, Oregon. They should have included more imagery with the products that they are promoting and selling.

Overall Impressions

My overall impression of this article is that it isn't very good. There is limited valuable information and wouldn't be very useful to the reader unless they are actually looking into the business aspect of the company. I would definitely consider adding more images and product usage as well as less business related topics.