User:Wongmpa/draft of MyProductAdvisor

MyProductAdvisor (MPA) is a consumer facing website that continuously gathers shopper preferences for specific attributes and features. MPA delivers unbiased buying recommendations to shoppers. Sellers of "high consideration" products use this recommendation engine within their web-based consumer experience. Additionally, the shopper preferences MPA collects fuel a powerful, on-demand consumer research decision engine utilized by enterprises that design and market consumer products across primary global venues. Market Insight Corporation, established in 2003, is the company behind MPA.

Markets and Industry Sectors
MPA operates in the United States, People's Republic of China, and Germany. As such, it represents shopper preferences in the largest consumer markets across North America, Asia and continental Europe. Although MPA is designed to be applicable across any "high consideration" consumer products, it is currently focused on the automotive sector in all three countries.

Methodology / Technology
MPA provides a shopping platform to consumers who are seeking help in preparing for a buying decision. Shoppers are never asked questions that specifically refer to any product, model or manufacturer. Rather, MPA's questions are focused purely on "attributes" and "features". In the case of autos, questions will address fuel economy, acceleration, price, brand, capacity, and nearly 100 other attributes and features that are critical to owning the vehicle. The shopper rates their strength of preference for each of these attributes. Questions are not "trade-off" in nature. Questions are open and natural and assume that the shopper has an opportunity to consider the entire market of products available.

Preference ratings are collected and compared to every product available in the marketplace. Recommendations reflect an unbiased and ranked list of choices that most appropriately fit the strength of attribute preferences submitted by the shopper.

MPA is not a "filtering mechanism". Meaning, MPA does not limit its recommendations to fit a subset of choices that might be limited by the shopper's submission. For example, it's possible that a shopper would indicate that their most preferred brands of auto are Chevrolet, Toyota, and Volkswagen - and yet receive a recommendation that is not one of those brands. In this case, the strength of preference for a host of attributes would suggest that the shopper should consider brands other than what was submitted, because of other brands might offer a vehicle that fits their preferences more appropriately.

Recognition / Usage
Market Insight Corporation, the company behind MPA, was recognized as an American Marketing Association 2008 EXPLOR Award winner, which honors the best research application that leverages technology in the most innovative fashion.

The MPA process, along with related statistical research, analysis and algorithms is protected in a U.S. Patent awarded in August of 2012.

Across its three country markets; MPA provides unbiased, ranked recommendations to approximately 12,000 shopping consumers per month.

Car Talk's Auto Advisor is powered by MyProductAdvisor.

CarMax Vehicle Recommendation Tool launched in 2008 is powered by MyProductAdvisor.

History
MPA was first launched in the United States in 2004.