User:WoodlandWater/BlackPeopleMeet.com

Introduction Sentence: Grab Line: BlackPeopleMeet.com is a targeted online dating site. Rather than a broad reach dating site, such as Match.com, the BlackPeopleMeet community focuses on Definition

Is a targeted dating site.....

Add definition of niche vs mass market site approach.

A) s.

According to Forrester Research A well-oiled Internet dating machine can generate well in excess of $200 million a year in a market that's expected to top $1.049 billion in 2009 -- only gaming and digital music sites generate higher revenues -- and is expected to grow at a rate of 10% annually, according to http://pcworld.about.com/od/web/Online-Dating-Analyzing-the-A.htm (also include hitwise figures BPM top 10 dating sites in 2008)

The particular interests mainly relate to sexual preferences, races, and religions. Meanwhile, the top sites from the top five major niche dating categories made considerable gains, with the gay dating and religious dating categories growing the fastest. BlackPeopleMeet, BlackSingles, BlackChristianPeopleMeet for African Americans;

It’s apparent that a growing proportion of users is looking for more focused experiences with those who share particular interests and desires; this despite the fact that users can find more fish in the proverbial sea at mainstream sites.

A)

History
Site redesign in June of 2007

Events
AOL personals, powers their Black Singles page for online dating. "http://www.blacknews.com/news/black_people_meet101.shtml"

Radio Date with the Steve Harvey Morning Show since January 2009

F http://www.blackpeoplemeet.com/steve-harvey/index.cfm G http://www.newsguide.us/lifestyle/dating-singles/The-Airwaves-Are-Sizzling-for-Black-Singles-As-BlackPeopleMeet-com-and-the-Steve-Harvey-Morning-Show-Add-New-Online-Features-for-Popular-Radio-Date/

Oxygen Network's "Coolio's Rules" C http://www.oxygen.com/tvshows/coolio/about.aspx D http://www.oxygen.com/tvshows/coolio/photos/finale.aspx  (photos 37-39   45-53) Premiere Date:October 28, 2008

Jon B Concert in Atlanta in conjunction with club

E http://taboobistro.com/ken-jon-concert.php

References / Notes
^ Brooks, Mark (February 2009). "IAC Appoints Greg Blatt CEO of Match.com". Online Personals Watch. http://www.onlinepersonalswatch.com/news/2009/02/iac-appoints-greg-blatt-ceo-of-matchcom.html.

Format as above (this is tech crunch though) A http://www.techcrunch.com/2008/04/24/niche-dating-sites-grow-steadily-as-mainstream-ones-flail/

B http://www.blacknews.com/news/black_people_meet101.shtml c http://www.oxygen.com/tvshows/coolio/about.aspx

E http://taboobistro.com/ken-jon-concert.php

F http://www.blackpeoplemeet.com/steve-harvey/index.cfm

G http://www.newsguide.us/lifestyle/dating-singles/The-Airwaves-Are-Sizzling-for-Black-Singles-As-BlackPeopleMeet-com-and-the-Steve-Harvey-Morning-Show-Add-New-Online-Features-for-Popular-Radio-Date/

H http://pcworld.about.com/od/web/Online-Dating-Analyzing-the-A.htm