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Larry Jewelry is a fine jewelry retailer and manufacturer, headquartered in Hong Kong. Apart from selling its own jewelry designs, the company is also one of the partners of the world’s first diamond brand Lazare Diamonds, also known as the “The world’s most beautiful diamond®”. Larry Jewelry’s stores under the brand are situated at prime locations in Hong Kong and Singapore.

In 2013, Larry Jewelry rolled out its rebranding campaign. Larry Jewelry gave a facelift to its brand image, product mix, store image, advertising and marketing activities and product packaging. In the same year, the company adopted a unique royal blue pantone, “Larry Blue”, as the brand’s signature color. It also started to collaborate with various prominent international and local designers; including Hong Kong fashion designers and acclaimed German enamel jewelry brand Leo Wittwer.

History
In early years
 * 1967 First Larry Jewelry boutique opened on Peking Road, Tsim Sha Tsui, Hong Kong.
 * 1976 First Larry Jewelry boutique in Singapore opened in Orchard Tower.
 * 1982 First boutique in Hong Kong Island opened at Landmark and launched one of Larry Jewelry's iconic items - Scout knot necklace.
 * 1983 Unveiled Chameleon Diamond in Singapore.
 * 1986 Won Diamond International Award (DIA) by DeBeers.
 * 1987 Hosted the first VIP Annual Event, Larry Splendor, in Singapore.
 * 1989 Launched Lazare Diamonds® Collection; The world’s most beautiful diamond® in Singapore.
 * 1991 Unveiled carved jewelry in Singapore.
 * 1997 Won International South Sea Pearl Jewellery Design Award and received the honor again in 2003.
 * 2000 Singapore Paragon boutique opened.
 * 2003 Boutique on 72 Queen’s Road Central, Hong Kong opened.

In recent years
 * 2004 Became the first batch of Quality Jewellers of Singapore.
 * Won the Excellent Service Award and Singapore Service Star presented by Singapore Tourism Board for 8 consecutive years from 2005 - 2012.
 * Won the Best Local Jewellery (Premium) Award presented by Singapore Tatler for 4 years from 2008-2012.
 * 2009 Became listed on the Stock Exchange of Hong Kong Limited (Hong Kong stock code: 8351).
 * 2010 Unveiled new image of Tsim Sha Tsui (Hong Kong) boutique.
 * 2011 Percival Street Causeway Bay (Hong Kong) boutique opened and received “10-Year QTS Merchant Recognition” from Hong Kong Tourism Board.
 * 2012 Won Outstanding Enterprise Awards by Capital Entrepreneur Magazine (Hong Kong).
 * 2012 Launched Lazare Diamonds® Collection– “The world’s most beautiful diamond® in Hong Kong. First shop in shop opened in Oriental Watch Company located on 100 Queen’s Road Central, Hong Kong and unveiled new image of 72 Queen’s Road Central boutique in the same year.
 * 2013 First VIP Lounge in Mainland China opened in Legendale Hotel, Beijing and first VIP Lounge in Hong Kong opened in Soundwill Plaza, Causeway Bay. Hong Kong hosted Larry Splendor Annual Event to kick off the rebranding campaign, unveiling the various jewelry collections in collaboration with renowned German enamel jewelry brand Leo Wittwer and other distinguished designers.
 * 2014 New boutique on Yun Ping Road, Causeway Bay, Hong Kong opened.
 * 2014 Unveiled new image of Singapore Paragon flagship boutique and hosted the first-ever standalone jewelry exhibition, “Larry Splendour 2014” in Singapore.

Philosophy
Larry Jewelry’s philosophy consists of 3 DNAs: Highest quality of diamonds, gemstones and materials: Larry Jewelry adopts a stringent selection standard which is higher than the industry’s 4C grading practice; Extraordinary designs: Larry Jewelry designers would take the gemstones’ unique features and sizes into account, and make jewelry pieces as an epitome of classic glamour and modern-chic design aesthetics; and, 100% handcrafted in Hong Kong: Larry Jewelry persists in handcrafting each of its pieces locally with the most stringent standards. The production process could take about 6 months’ time, ensuring every jewelry piece is the one and only one.

Design
Earlier designs of Larry Jewelry were mainly in classy and elegant style, set in diamond, gemstone and other materials. The jewelry pieces usually feature the premium diamond and gemstone at the centre.

Since Larry Jewelry’s rebranding campaign in 2013, Larry Jewelry has begun teaming up with various international and local designers.

Products
Larry Jewelry adopts a variety of gemstones such as diamond, colored diamond, yellow diamond, ruby, sapphire, emerald and pearl, further set with platinum, yellow gold, white gold and rose gold, etc. In recent years, the company produces diverse products with semi-gemstones including coral and turquoise. Larry Jewelry offers jewelry products ranging from earrings, necklaces, pendants, brooches, bracelets, cufflinks and rings.

Collaborative Series
Lazare Diamonds Collection

Since 1989, Larry Jewelry has started their collaboration with Lazare Diamonds. From then on, Lazare Diamonds supplied diamonds to Larry Jewelry.

Leo Wittwer Enamel Jewelry Collection

In late 2013, Larry Jewelry joined hands with Leo Wittwer, a renowned German fine enamel jewellery brand with a history of 90 years, to launch the collection of enamel jewelry. To commemorate this collaboration, the German brand created contemporary pieces, the “Larry Blue” world-exclusive special editions.