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Alice Blue Financial Services
Alice Blue is a financial services company providing Brokerage services across Commodities, Derivatives, Futures, Gold & Bonds. The company is a member of MCX - Multi Commodity Exchange, NCDEX, NMCE & NSEL. It was founded in 2006 and has completed 17 years of operations. It is currently headquartered in Bangalore and operates across all major cities in India.

History
Alice Blue started of as a Commodity trader and currently supports over 4 lakh active traders on a daily basis. Alice Blue commenced operations with MCX (Multi Commodity Exchange) membership. The company is also a member of the NSE- National Stock Exchange. In 2010, Alice Blue got its NSE’s Sub brokership under CSE Coimbatore Stock Exchange) and worked under CSE as a sub-broker for NSE Demat accounts. Simultaneously, the company started setting up Physical Offices across the southern states of India. From 2012 the company started to operate with Bangalore as its Headquarters. Shortly they received NSE & BSE License and verified by NSEL in 2015. With this the company expanded its operations to the North and eastern cities of India. The company received MCX awards in 2018 & 2019. Alice Blue also received NSE Award as “Top three contributors in Equity Derivatives in the Southern Region” for the year 2021.

Products & Services
The company helps customers trade and invest in the stock markets through its next gen app - Ant Mobi 2.0

Single Margin Account
This enables traders to operate in both Commodity Markets and Stock Markets with a single Demat account without the need to operate multiple accounts.

Trade School
Trade School is an educational platform designed and delivered by India’s top stock market investors and educators to help their traders and young investors navigate the complexity of stock trading and investment.

Trade Store
This is a Trader Friendly market place for trading and investment tools. These tools help traders with: • Automating Trade with Zero Coding Knowledge • Trading and Investment Tips • Investment in Mutual Funds at Zero Brokerage Fees

ANT IQ
This is a free Educational Platform for both new and seasoned investors, where complex topics of the Stock Market are presented in layman-friendly language.

Ant Mobi 2.0
Ant Mobi 2.0 is the Trading Platform designed and developed for mobile devices by Alice Blue. This has been built for east of trade on the go with also provides conveniences like 1-years historical chart data, over 80 technical indicators, multiple watchlists, and other significant features. This allows traders to set up baskets of equity/ETF investments and schedule orders at their convenience.

Freedom 15 Plan
Alice Blue's Freedom 15 plan is one of the most economical brokerage plans available in the industry. This makes it among the most competitive offerings in the market.

Two Sided Referral Program
This programe offers traders and investors to earn a 10% commission on referrals with addons like: • cashback on brokerage • FREE Learning Courses • Free lifetime equity delivery trades • Single platform for Stocks, MFs, IPOs & Algo trading

Network
Alice Blue has a Pan-India presence and has offices across 20 Major Cities in India with over 12000 Partners serving around 4 Lakh Traders.