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3ality Digital, LLC is a Burbank, CA-based company specializing in high-definition, live-action stereoscopic digital 3D. The company develops production systems, image processing software and other technologies that enable the creation, post-production and distribution of live-action 3D entertainment.

3ality Digital offers technology in two categories: The company’s 3Flex™ camera rig systems enable near pixel-perfect 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.

The company’s 3Play™ image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D HD content over 2D HD infrastructure.

3ality Digital also offers production services to demonstrate the functionality of its systems. The company produced the first movie shot completely in live-action digital 3D, U2 3D; shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe’s “Lizard Lake;” shot a 3D episode of the Chuck TV series [Wikipedia link: Chuck TV series]; produced the first live 3D broadcast of an NFL football game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game.

In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopice live-action 3D production to Asia using 3ality Digital’s technology.

References

1 Computer Graphics World, June, 2009, “Stereo 3D Can Be an Exciting Adventure – If It Can Be Done Properly.” http://www.cgw.com/Publications/CGW/2009/Volume-32-Issue-7-July-2009-/At-the-Crossroads.aspx

2 Videography, May 29, 2009, “3ality Digital and Assimilate Collaborate on 3Play” http://videography.com/article/83224

3 MarketSaw, June 11, 2009, “3ality Digital Systems CEO Steve Talks 3D Tech, Education, the Future of 3D, Peter Jackson, and More!” http://marketsaw.blogspot.com/2009/06/3ality-digital-ceo-steve-schklair-talks.html

4 Digital Cinema Report, “3ality Digital, Imagica to bring Live-Action 3D Production Services to Asia” http://www.digitalcinemareport.com/3D-Asia-3ality-Imagica-partnership