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Maria Luisa Poumaillou,(born 08 January 1951) is a French fashion buyer and the founder of Paris multibrand store Maria Luisa. Since 2009, She also becomes the fashion editor in Printemps. Maria Luisa Poumaillou created Maria Luisa with her husband Daniel in 1988. Once a small boutique rue Cambon it rapidly became one of Paris' most important fashion destinations, and grew quickly with more shops in Paris and abroad, also recently launching a Maria Luisa collection.

A taste for difference
As the daughter of Venezuelan political refugees, who settled in Paris when she was 7 years old, she entered Science Po in Paris, achieved a literature degree in Madrid and traveled all over the world.



The company was established in 1988 by Maria Luisa and her husband Daniel Poumaillou.

Since then, Maria Luisa has offered a selection of designers, such as the British Galliano, Westwood and McQueen, the first generation of Belgium designers (Margiela, Ann Demeulemeester), the Japanese (Issey Miyake, Yohji Yamamoto, Comme des Garçons), and even Helmut Lang.



choice made for the store, a rule of demanding simplicity.

Fashion editor of Printemps
On January 2009, Printemps signed a partnership agreement with Maria Luisa Poumaillou, who becomes the Fashion Editor of Printemps. Several months later, she opens a new shop on the 2nd floor of Printemps de la Mode on boulevard Haussmann.



First boutique 1988
2 rue Cambon Paris 1st.

First shoe store 1998
4 rue Cambon, Paris 1st. For the first time in France, and in exclusivity, Manolo Blahnik shoes.

Menswear store 1999
38, (then 19 bis) rue du Mont Thabor, Paris 1st. The designers of the first years have grown up and expanded with menswear : Ann Demeulemeester, Margiela… but new talents come out like Raf Simons…

“Mixte” store 2000
38 rue du Mont Thabor, Paris 1st.

Accessory store 2002
40 rue du Mont Thabor, Paris 1st. A jewel-like shop for Manolo Blahnik creations, as well as Pierre Hardy & Alaïa.

1st Maria Luisa abroad,Causeway Bay, Hong Kong,2004
In partnership with Sidefame Corp., Maria Luisa sells in Hong Kong, reflecting

Womenswear store,July 2008
showcasing all the designers, shoes and accessories 7 rue Rouget de l’Isle (corner with Mont Thabor), Paris 1st. For the first time, the whole of the womenswear selection displayed in the same space.

Fashion editor of Printemps&Sets up her new shop in Printemps Haussmann, November 2009
Maria Luisa sets up a new Maria Luisa boutique at the heart of the designer’s floor.

Launch of the Maria Luisa Collection for fall-winter 2009-2010
Maria Luisa’s taste finally available with her own collection, with a simple motto “style for less”.