User:Xiying Huang/Evaluate an Article

Which article are you evaluating?
Media strategy

Why you have chosen this article to evaluate?
I chose to evaluate the article named Media strategy because it is a key concept in the field of marketing/advertising while the content now on the page is firmly limited and unreliable. Thus, more independent sources could be cited to enrich the article, so that let viewers better understand the application of modern media in the business marketing realm.

Evaluate the article
This article titled Media Strategy introduces a concept that is widely applied in the marketing and advertising industries nowadays. Media Strategy is now rated as a stub-class but high-importance article in the WikiProject. That means, even though the content itself is essentially important, rare Wikipedians have edited on it in the past few years. This article could be further improved in the following aspects: content, tone, and sources. First of all, the content now shown on the page is really limited and uncompleted, which could be expanded into several sections including but not limited to the origins and evolutions of media strategy. Second, the tone could be adjusted to be more in alignment with other professional neutral articles. Last but not least, this article has not yet cited any reliable sources so far and the reference page is completely blank, which could be worked on to improve this article's holistic quality as a whole.