User:Xiying Huang/Media strategy/Jalenrose8 Peer Review

General info

 * Whose work are you reviewing?

Xiying Huang


 * Link to draft you're reviewing
 * https://en.wikipedia.org/wiki/User:Xiying%20Huang/Media_strategy?veaction=edit&preload=Template%3ADashboard.wikiedu.org_draft_template
 * Link to the current version of the article (if it exists)
 * Media strategy

Evaluate the drafted changes
Lead: The lead paragraph of the article is pretty clear and concise. It gives great context for the topic that the article is about and even gives some good example of different media strategies that are used. Leaves a lot of room for further detail about the strategy later on which is good.

Content: I think the content is filled with great information and I liked how you broke down each word separately to help better explain the term altogether. I like your idea of giving an example of a successful media strategy that has been implemented in the real world but the Old Spice example was a bit confusing for me. Maybe try to speak a bit more to the specific campaigns that the company ran and give more examples of how exactly they were able to create an increase in revenue through those strategies (ie., billboards, commercials, social media posts) But lots of information and I like where you are going with giving a specific example!

Organization: The way the article is formatted in terms of order of information is great. You give a good idea of what is to come in the introduction article and then dive right into details. Maybe add on to the body of the article by providing another real-world example and how generally companies are effected by specific campaigns. I also think that you could add a good summary conclusion paragraph maybe just to give a refresher after so much information has been provided in the body.

Overall: I think the article is headed in the right direction. Maybe just keep an eye out for grammar and sentence structure as things got confusing at times with sentences like "Even though men are the direct consumers of men’s body washes, they rarely purchase it by themselves while women is the main buyer of men’s body wash instead. According to such quantitative research finding, Old Spice tailored a series of social media campaign to attract female consumers and finally led to a steep increase on sales." Your tone is very good throughout the article as it stays rather neutral on the subject. Great work!