User:Xiying Huang/Media strategy/JianiW Peer Review

General info

 * Whose work are you reviewing?

(provide username) Xiying Huang


 * Link to draft you're reviewing
 * https://en.wikipedia.org/wiki/User:Xiying%20Huang/Media_strategy?veaction=edit&preload=Template%3ADashboard.wikiedu.org_draft_template


 * Link to the current version of the article (if it exists)
 * Media strategy

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

The lead section: (Not applicable since there is only one section)

Content:


 * General Feedback: I think the content is very solid and have added more detailed background information into the page. All the newly added content is relevant to the topic and is all up-to-date. While there are lots of good stuffs, maybe we could consider to break down into smaller sections or have sub-sections to help the audience navigate the page. It's all valid and good information, but all packed together.


 * I really like:
 * all the details and hyperlink that are included in this page. It definitely helps a lot, especially media strategy is such a broad topic and more like an umbrella term covering a wide range of topics and methodologies. The first paragraph helped the audience to form a general idea of what media strategy is, and the second paragraph breaks down into discussing media as a medium and strategy respectively;
 * It's nice to have content on why media strategy is used and the kinds of benefits that it brings to the entities;
 * It's also nice to touch on the ways to generate media strategy and essential elements in the researching processes. it's also nice to be backed up with specific examples, which solidate people's ideas on this topic
 * Revision suggestions
 * Maybe it's worth to consider having sub-titles to help the audience have a more clear guideline. The flow and logics as current makes sense. But it might be very intense and overwhelming for people who are not familiar with the field. For instance, the second paragraph has lots of background knowledge. Maybe, we could categorize by 1. background and 2. case studies (or example)
 * In terms of content itself, maybe we could consider to add a bit more about what categories and theories are under the 'media strategy' umbrella term. You have lots of good general information about the term itself, but it would be nice if you could at least mention some specific strategy so that people might be able to connect with their personal life experience
 * Another thing I was curious after reading your topic is why and how different stakeholders approach media strategy differently. For instance, I would think the public entity have different approach and different motivations to use media strategy than the private sectors

Tone and Balance


 * The content sounds pretty neutral and unbiased
 * The writer simply just point out all the facts rather than try to persuade or lean towards a particular view

Source and Reference


 * All the newly added sources are credible
 * It's a good mix of old and latest sources
 * The reference links worked for me!
 * Maybe if you want to expand the topic, some first hand reference would be nice too？

Organization


 * The content is pretty well-written and concise
 * The area that the writer could consider to improve is already listed in the 'content' section

Image and Media


 * It would be nice if we could have some photos to demonstrate the topic or as the example for a type of media strategy.
 * Visual always helps for people to contextualize the concept :)

Summary: I really enjoyed reading it, and good job!!