User:Xkcdreader/Star Trek Into Darkness Title

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Star Trek Into Darkness
Star Trek Into Darkness is a science fiction action film directed by J. J. Abrams. It is the twelfth Star Trek film and serves as the sequel to 2009's Star Trek.

Most of the previous film's crew returned, including Abrams, composer Michael Giacchino, cinematographer Daniel Mindel, and editors Maryann Brandon and Mary Jo Markey. Chris Pine, Zachary Quinto, Karl Urban, Zoe Saldana, Anton Yelchin, Simon Pegg, John Cho, and Bruce Greenwood return to reprise their roles from the previous film, with the addition of Benedict Cumberbatch, Alice Eve, Peter Weller, and Joseph Gatt to the cast.

Plot
After being called back home, the crew of the Enterprise find a seemingly unstoppable force which has attacked Starfleet and left Earth in chaos. Captain Kirk and the crew of the U.S.S. Enterprise are tasked with leading the deadly manhunt to capture the party responsible and settle an old score.

Title
On September 10th, 2012, Paramount confirmed the film's title as Star Trek Into Darkness. J. J. Abrams had indicated that unlike some of the earlier films in the franchise, his second Star Trek would not include a number in its title. The decision was made to avoid repeating the sequel numbering that started with Star Trek II: The Wrath of Khan, or making a confusing jump from Star Trek  to Star Trek 12. Writer and producer Damon Lindelof addressed his team's struggle to settle upon a title, stating "there have been more conversations about what we're going to call it than went into actually shooting it. […] There’s no word that comes after the colon after Star Trek that’s cool. Not that Star Trek: Insurrection or First Contact aren’t good titles, it’s just that everything that people are turned off about when it comes to Trek is represented by the colon." Of all the titles proposed, including many joke titles, Lindelof preferred Star Trek: Transformers 4 best "because it's technically available."

The film title, Star Trek Into Darkness, is grammatically ambiguous in light of traditional use of the series title Star Trek and raised questions concerning the stylistic intent of the title's authors with respect to possible interpretations of the title's constituent structure and orthography. Trek can now function as verb, and due to the lack of demarcating colon, Into Darkness may no longer imply a subtitle to the series title Star Trek but instead be part of the phrase Trek Into Darkness.      In regard to prior Star Trek film titles, star Simon Pegg dictated "How do you get past the curse of the ":"? You get rid of it altogether. Trek ain't a noun, it's a verb. STAR TREK INTO DARKNESS MAY 2013" Paramount's initial marketing synopsis used Star Trek Into Darkness as a declarative phrase and began: "In Summer 2013, pioneering director J.J Abrams will deliver an explosive action thriller that takes Star Trek Into Darkness." In reference to a webcomic lampooning a lengthy debate over the title's orthography, The Daily Dot writer Kevin Morris characterized the situation as "a swirling maelstrom" and recognized director J.J. Abrams' propensity for clever marketing tactics, speculating that "perhaps Abrams knew what he was getting into when he gave his film such a grammatically bizarre title."