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The purpose of the FIP is to clearly identify activities of the federal government in a consistent manner. Other objectives of the program include facilitating public access to federal programs and services, promoting the equal status of the two official languages, and achieving better management of the federal identity.

Background
The origin of the Federal Identity Program can be traced back to 1921 when King George V proclaimed the Royal Coat of Arms, making red and white the official colours of Canada. In 1965, Queen Elizabeth II proclaimed the Canadian flag, and the maple leaf became an official symbol of Canada.

In 1969, the Official Languages Act was established to ensure the equality of English and French in all federal jurisdictions. That same year, the Task Force on Government Information found that the Canadian government was conveying a confused image to the populace through a hodge-podge of symbology and typefaces (fonts). In 1970, the FIP was created to standardize a corporate identity for the Canadian government.

Use of other symbols
Other symbols can be used together with the FIP symbols, except on standard applications such as stationery, signage and vehicle markings.