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The Britney Spears doll is a doll made in the likeness of pop singer Britney Spears. Several dolls were released. The dolls were dressed with clothing that Spears had worn in concerts, and music videos. The first Britney Spears doll was the first doll made by Play Along Toys.

The Doll
Jay Foreman and Charlie Emby, the founders of Play Along Toys, spent millions of dollars to license and create the Britney Spear dolls, as well as advertise and distribute them. In 1999, Play Along Toys released the Britney Spears Fashion Doll, the first product it released. The doll featured Spears with different outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos.

Popularity
On October 15, 1999, the Britney Spears Doll was released. Millions of the dolls were sold. According to the Winnipeg Free Press, the doll is the "bestselling celebrity doll of all time".

The first time Spears saw the doll she was displeased with its looks. She asked that the doll be changed because she felt it had the appearance of a "bulldog chewing a wasp". As Spears reasoned, "I felt a bit bad about ordering changes but hey, it's my doll." Following the changes to the doll's face, the dolls ran out in the United States in December. In the United Kingdom, three weeks of sales resulted in 60,000 dolls being sold.