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CoCo Fresh Tea&Juice

CoCo Fresh Tea&Juice is a milk tea brand of “Du Ke Tea” from Yiding International limited-liability company which was founded on 28 April，2010. CoCo Fresh Tea&Juice was found in 1997 by Tommy Hung,the chairman of CoCo.Through 22 years of development, CoCo has became a global brand in the bubble tea industry. CoCo Fresh Tea&Juice like not only sells Bubble Tea(also known as pearl milk tea,bubble milk tea or simply boba) which is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s, but also serves fruit tea(alcoholic free)and other kinds of alcoholic beverages.

CoCo Fresh Tea&Juice has a identical brand image which is an orange and white pattern.CoCo Fresh Tea&Juice claims that only high quality tea leaves are used in their products and choice of fresh fruit varies from location to location to make sure all the fruit contained in drinks are fresh and seasonal.As a result of this,CoCo Fresh Tea&Juice makes innovation and safety of drinks as one of their slogans. CoCo's black tea series are from Ceylon black tea.Ceylon black tea from Sri Lanka and China's Tuen Mun black tea, India Assam black tea, India Darjeeling black tea and the world's four major black teas are known as "gifts to the world". CoCo’s green tea series mainly use Anxi Tieguanyin which is one of the most famous Chinese tea.

Menu

CoCo Fresh Tea&Juice has abundant choices of drinks.Menus are different in different countries and locations.In China,There are several series in CoCo’s menu,including Seasonal Selections,Milk Tea,Mellow Chocolate,Fruit Tea,Milky Latte&Macchiato and Coffee.

For Seasonal Selections,most of present selections are summer selections,which include Fresh Taro Milk Tea, Fresh Taro and High Barley Milk(this is a new product and also a winter selection),Fresh Taro Milk Sago,Fresh Pineapple Crystal Drilled Fruit Tea(mixed pineapple and coconut jelly),Fresh Pineapple Green Tea,Citrus Grandis Lemon Coconut Jelly Tea,Korean Shaddock Tea(winter selection),Lemon Honey Sago,Lemon Honey Twin Drill(mixed lemon juice,honey,coconut jelly and aloe).For Milk Tea,it covers some classic milk tea varieties.Pudding Milk Tea,Bubble Milk Tea,Three Brothers of Milk Tea(mixed Pudding,Bubble and Grass jelly milk tea ),CoCo Milk Tea,Pudding Bubble Milk Tea,Coconut Jelly Milk Tea,QQ Milk Tea,Red Bean Milk Tea,Grass Jelly Milk Tea,Sago Milk Tea.For Mellow Chocolate,it covers CoCo Chocolate,Pudding Chocolate,Pudding and Bubble Chocolate,Red Bean Chocolate.For Fruit Tea,there are Lemon Juice,Bubble Gala(mixed fresh passion fruit,coconut jelly and bubbles),Kumquat Lemon Twin Drill(mixed kumquat,lemon juice,honey and aloe),Kumquat Lemon Juice,Lemon Coconut Probiotics,Mango Probiotics,Green Tea Probiotics,Lemon Black Tea,Lemon Green Tea,Mango Green Tea,Jasmine Green Tea,Passion fruit Green Tea.For Milky Latte&Macchiato,there are Mango OLE,Rose Salt Milk Covered Green Tea,Rose Salt Milk Covered Black Tea,Muscat Milky Green Tea,Muscat Milky Black Tea.For Coffee,there are American,Latte,Bubble Latte,Cappuccino,Milk Covered Coffee,Vanilla Latte,Mocha,Caramel Macchiato. The prices of drinks vary from ¥30 to ¥60.Customers can choose sugar content and ice volume.Sugar Levels are divided into 0%,30%,50%,70%and 100%.Ice Levels are divided into No,Little,Less and Standard. The cup sizes are divided into regular and large and cup materials are plastic straws.

History

In 1997,the first CoCo store opened in Taipei.In 2005,the 100th store opened.In 2007,the first store opened in Suzhou,China.In 2008,the 200th store opened.In 2009,the 350th store opened and CoCo had an accelerated expansion in China.In 2010,CoCo’s 500th store opened and it entered the overseas market.In 2011,CoCo’s 800th store opened and stores firstly opened in HongKong and New York,USA.In 2012,the 1000th store opened,new stores entered the market of Thailand,Indonesia and Los Angeles,USA.In 2013,the 1500th store opened worldwide and stores opened in Philippines and South Africa.In 2014,the 1800th stores opened worldwide.In this year,CoCo entered the market of Korea and Canada.In 2015,there are 2000 CoCo Fresh Tea&Juice stores opened worldwide.CoCo stores opened in Australia.In 2016, CoCo stores opened in London,UK and Hanoi,Vietnam.

Globalization distribution

CoCo has become one of the world's largest tea brand. It has more than 1,500 stores in mainland China. It is located in Zhoushan Island in the east, Urumqi in the west, Sanya in the south, and Beijing in the north. It also includes major cities such as Shanghai, Chengdu, Guangzhou, etc., and grows faster than one store per day. Its overseas bases include the United States, Canada, South Korea, Singapore, Thailand, Indonesia, Malaysia, the Philippines, China and many other countries, and plans to advance to other countries in the Americas, Europe, Japan, New Zealand and so on.Steady business development strategy, won the recognition of the Ministry of Economic Affairs outstanding international exhibition store award. In 2019,CoCo Fresh Tea&Juice has established more than 3500 stores and gone up in a thousand locations worldwide,and the strength of its brand and personnel management is even enticing entrepreneurs in Singapore, South Korea and Russia. CoCo stores can be found in dozens of major cities including Taipei, Shanghai, Beijing, Hong Kong, Tokyo, Bangkok, Jakarta, Hanoi, Manila, Sydney, Melbourne, London, Toronto, Vancouver, New York, and Los Angeles, with the newest additions in San Francisco. They are planning to open two more outlets in San Francisco in 2019, with an upcoming second outlet opening this winter.CoCo continues to develop new products, enhance customer experience and broaden the accessibility of the brand to penetrate worldwide and becoming the global leading brand.

Eventings

In 2017,CoCo fresh Tea&Juice supported SickKids in the Six by introducing Stamp Card.“Customers can pick up a stamp card from any CoCo location,purchase any 5 beverages and get the 6th for 1$.”CoCo donated every $1 earned from the 6th drink and additional $1 to SickKids Foundation.

In 2018,CoCo donated a brand new E-learning center to kids in Sri Lanka.Sri Lanka is valued by CoCo as it is an idea tea origin.CoCo’s operators claim that this activity is based on the hope of building better future for local community by providing resourceful knowledge through the Internet.CoCo strengthened that has the perfect climate for tea growing and with Rainforest Alliance Certification making this region’s tea industry benefited not only from great condition of the environment but also care for workers including accommodation, education and medicine. All contribute to the guarantee of tea quality.

Advantage

CoCo has comprehensive training programs; Professional On-site Assistance for Overseas Franchisees;Global Marketing Strategy x Local Marketing Support;Global Procurement of Fresh Seasonal Ingredients;Innovative R&D to Facilitate Quick New Product Introduction;Contemporary Store Design and Efficient Layout;Professional Management Team.