User:Y.C.Yu Shelly/sandbox

Building a story brand (ch1-3)
"Building a StoryBrand" by Donald Miller is a book about how to create a powerful brand by using storytelling principles. The book is divided into two parts: Part One focuses on the basic elements of a story and how to apply them to your brand, while Part Two provides a step-by-step guide for building a StoryBrand.

History
The author called Donald "Don" Miller (born August 12, 1971) is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company.