User:Yahaowu/sandbox

Art Director(digital), OgilvyOne, Germany During youth period, Yahao learned three years Japanese for cartoon & animation career. After join a Modern art lecture which gives by a German professor, he had a strong interest about western design and art culture. After he finished his two bachelor studies, he directly went to the birthplace of modern art in the history- Bauhaus Design Institute. In there, he lucily work with Prof. Alejandro Lecuna’s, who work as the director for Mercedes-Benz Smart brand. During studio work, Yahao has acquired both the graphic design philosophy and industrial design. After finished master degree of art from Bauhaus, he joined OgilvyOne Germany and work as a digital art director, special focus on how to combine with social media, video, audio, on-line and off line experience.

He believe a good design solution should start from the business needs, enhance the user experience and solve the key point with good design. Also another important thins is that how to work flow with different background clients and team.

Industrial design masterpiece EVE city scooter Nescafé Dolce Gusto Coffee Machine (planned global production by the end of 2017 )

Branding masterpiece Nescafé global branding (creative posters, video, brand globalization strategy) Bayer Digital Farming Solution American Express

Entry experience: Philips OLED Concept Design Show, Berlin (2012) Shortlist in Cannes Lion, France (2015)

The best way for grow up is traveling. Visiting various global design exhibitions, face to face communication with talent designers, all above are very effective ways. Beside daily work, Yahao also received the invitation from Offenbach Design Institute (brotherhood with China Central Academy of Fine Arts, Xiamen University ), to share the actual case in business area with young designer.