User:Yakirazhangzyy/sandbox

There are some effective social media strategies that play a crucial role in earning the organisation high competitive advantage or making it stand out in the competition.

1 The first strategy is related to what the organisation want to convey (knowledge of brand).There is a strategy has been named "Sun Tzu-based" which can be applied to social media war as well,as it has been derived from quote of a great Chinese military officer and philosopher namely "Sun Tzu".It implies that for being a good warrior, it is important to be aware of skills,strengths,weaknesses of oneself and as well as of the opponent. Otherwise,defective knowledge about either of them can lead to the disastrous situation.It suggests that it is essential for marketing managers to have full knowledge of the brands that they are going to introduce along with the marketing activities being practiced by their major competitors on the market.

- 1.1 "Knowing oneself" in social media marketing Self-knowledge in social media advertising or branding refers to the comprehensive understanding of the specifications of product being introduced. The modern concept of marketing is not all about raising slogans,but to educate people regarding what is being offered and how it benefits their core needs.To say differently,the accurate description of a brand's functionally holds key importance in this regard. In a nutshell,a mixture of rational and emotional branding is considered ideal technique in the today's business scenario.

- 1.2 "Knowing one's enemy" in social media marketing Knowing your enemy in business can be taken for keeping an eye on competitors' marketing activities.Since social media marketing is an emerging concept,it is exposed to several experimental strategies.Many marketing managers are coming up with unique social media marketing formulas to derive the attention of maximum customers. Having knowledge of the opponent's marketing activities has two benefits.On the one hand, it provides clues towards an appropriate counter strategy to prior to competitors.On the other hand,it is a great source of learning by analyzing the strong and weak areas of an underlying social media marketing strategy. Marketing managers can copy the successful social media marketing strategy with added attraction by purifying it from the mistakes being made by rivals.

2.Targeted social Media marketing The second strategy refers to the target segmentation of social media.The process is divided into two fundamental phases. Firstly,goals and mission related to any marketing decision or initiative must be defined clearly.Secondly,marketers should identify the relevant group of audience for the implementation of intended ideas.It is essential to keep the marketing size and target limited but focused.In addition,it is essential as well to retain focus on potential customers. By potential customers,it means the customers who are in need of same kinds of offerings as exactly promised or offered by targeting firm.Therefore,it is likely to derive the attention of maximum segmented customers towards a specific brand being marketed through social media channels. It should be noted that a directionless approach will be useless being exposed to an infinite amount of competition.

3.Innovation in social media marketing The third strategy involves how the social media strategy is different from others.Innovation has always been one of the most significant attention drivers.Apple Inc is a good example, it is wise to recall the rise of Apple Inc. from the ashes.The company was on the verge of demise in 1997 from where it made a tremendous comeback due to the launch of innovative ideas in the shapes of iphone,ipad and so many other innovative devices. It is applied to the social media marketing as well. Today's complex business scenario necessitates for managers to make everything relating to business cope with innovative marketing requirement.Nowadays,most of the companies'competitive advantages earned through social media strategies owe a great deal to their novel ideas.Commercial videos and other types of posts are viewed, watched and shared due to the involvement of many innovative element making them something beyond an advertisement.