User:Yaqi Zhang/sandbox

Disadvantages
There are several disadvantages about email marketing:

Expenses: Although E-mail marketing is much cheaper that other marketing approaches to do promotion, it is still possible to make unnecessary waste in money and time for companies. One of the reason is due to technical problems. For example, undelivered emails and there is impossible to can track whether the email is delivered to customer’s inbox or not. Sometimes, companies might send long links attach to the email, however, the link usually goes down to next line, which would make the link to lose efficacy.

Spams also cost companies more and those money is useless. There are increasing number of junk emails appear during the development of business. People tend to complain tons of emails they have received every day. Some Companies always send email as many as they can, that is the most terrible thing to consumers. Besides, many emails are regarded as useless and boring reading, which results from many reasons: Firstly, the content of email is not clearly to deliver propagandistic information to customers. What’s more, if some details of email are inappropriate, it could even make audience upset and unsubscribe it forever. For example, putting the company name and salesy stuff on the subject line, which leads to failure possibly. Additionally, some products not suitable for using email to do marketing because their target customers might be elderly who get away from internet, it is usefulness and time-waste.

Insecurity: As we know, everyone could send and change email once he gets an email account. It is possible that computers could be attacked by hackers and then content could be changed randomly, even stole all of customer’s private information. Furthermore, the emails are free to everyone, any information is exposure to public, including competitors so that those competitors might mimic logo, packing of products to mislead the people to break down the original market share division. What is worse, competitors would damage original companies’ service and reputation by doing negative things on purpose. Some competitors even carry out the same campaign plan and business strategy, taking valuable customers away.

Highly dependent on Internet Email-marketing is one of contemporary media channel to do marketing. It could be said that email-marketing could not alive without internet, however, this might bring many problems. For companies, the marketing planning would be affected greatly when there is something wrong happen in internet. Once the important links does not work, companies will lose their potential customers and market shares.

Email marketing is not accepted by all people Although email marketing is one of the most popular and common media channel to do marketing, it still could not cover a wide range of customers because many people are not used to check their email box every day, in many cases, they might choose to ignore those advertisements and drag it into rubbish bins forever. Even some of them do not own an email account, for example children and old people. Besides people are worry about security and privacy problems, a great number of people do not trust anything posted in the email, they prefer on-site marketing so that customers could see and touch products by themselves.