User:YashadKirtane/Samrat Zaveri

Samrat Zaveri Samrat Nirmal Zaveri is an Indian businessman, retailer and entrepreneur. He gained recognition as the Managing Director and the founder of shazé, the premium lifestyle brand, one of the first in India. Early Life Samrat Zaveri was born in Mumbai to Nirmal and Meera Zaveri on 8th October, 1973. The family business is a name known for exquisite real jewelry. Samrat spent his childhood in Mumbai. He went to Green Lawns High School from where he earned his high school degree in 1990. He went on to study B.Com from HR College in Mumbai in 1991, followed by Diploma in Business Case Studies from Harvard University in Cambridge, USA. He underwent training at a reputed diamond-manufacturing firm to specialize in diamond assortment for a period of 1 year before joining the family business. He undertook the responsibility at various levels of the family business and assumed the position of managing partner at the age of 21. Career Samrat Zaveri was in his family business for about 6 years. In this span, he perused through various sections of jewelry industry. There was no uniqueness left in the industry that could match the demands of the new fashion conscious generation. He understood that people no longer buy jewelry to store it in their lockers. It is more a fashion statement with changing lifestyles and the growing smart culture. However, the family ideology did not match his, and he decided to branch out at the age of 27. Hence, shazé was born. shazé luxury retail pvt. ltd. (shazé) is an Indian, privately held company owned by Samrat Zaveri. It is a premium lifestyle company that was established in 2001. In its initial years, shazé was a sterling silverware brand. It created a niche in the high end sterling silverware gifting market during that span. After having achieved numerous targets and milestones for the business, Samrat’s thirst for innovation and creativity became the cause for growth of the brand. It became a natural decision to extend the brand into other categories in order to increase its presence and awareness. Under his leadership shazé has won numerous accolades, some of which are – the Most Valuable Brands 2014 by KPMG India, World’s Greatest Brands, 2015 – ‘Asia & GCC Award’, and Asia’s Most Promising Brands by World Consulting & Research Corporation in 2016. Personal Life Samrat Zaveri is married to Shalini Zaveri who inspired the name “shazé”. He has two children. He has avid interest in sports, food and travel. He is a fitness freak, a jazz-music lover and a design thinker. He believes that material wealth could never replace knowledge and indulges passionately in reading. He is a coffee evangelist who has a passion for exploring different kinds of coffees from across the globe. Samrat Zaveri is an active member of Entrepreneurs' Organization (EO) and Young Presidents' Organization (YPO). He has very liberal views on contemporary politics and public issues.