User:Yasheenvi

Yasheen Vickers is a notable entrepreneur and music industry marketer, widely known for his contributions to the promotion and marketing of various rap artists. He is the founder of Black Sun Recording Management and Entertainment Inc., an influential recording production and management company in the music industry.

Early Life and Background:

Yasheen Vickers was born on March 12, 1980, in Newark, New Jersey. He grew up in the Vailsburg section of Newark, facing the challenges that many youth in the community endure. Sharing a neighborhood with renowned artists such as Wyclef, Lords of the Underground, Redman, Whitney Houston, Naughty By Nature, and Lauren Hill, Vickers was inspired by the music industry from an early age.

Career and Achievements:

Vickers' career in the music industry began as a street team marketer for Lords of the Underground. He later ventured into owning a DJ coalition, utilizing his marketing skills to turn records into hits through nightclubs and radio mix-show promotions. One of the defining moments in his career came during the video shoot for "Mourn You 'Til I Join You," a song dedicated to Tupac by Naughty By Nature, following the untimely death of the iconic rapper.

Yasheen Vickers also pursued a career as a rapper and found himself in a rap battle with "Young Zee," the leader of Eminem”s original rap group, 'The Outsidaz.' Building on his success, he partnered with Do It All from Lords of the Underground to create a DJ coalition responsible for the marketing and promotion of multiple artists, including Memphis Bleek, C-Murder, DTP, Rich The Kid, Remy Ma, Philly Freeway, Eminem, and G-Unit.

One of Vickers' most significant achievements is his contribution to the Bronx drill music movement, which gained significant traction in New York City from 2020 to 2023. His marketing and development efforts within the genre resulted in over $20 million in record deals for the top artists of the genre. The music resonated with the youth and ultimately led to a meeting with Mayor Eric Adams to explore ways for City Hall to better connect with the youth through their preferred music.

Vickers also established himself as a philanthropist, helping develop and market the Underground Railroad Educational Center, a nonprofit organization in Burlington County, New Jersey. His efforts played a pivotal role in the creation of a museum commemorating the Underground Railroad and the individuals who aided African-American slaves' journey to freedom.

Notable Works and Projects:

Apart from his contributions to the music industry, Yasheen Vickers has been involved in various ventures. He founded E-bikes New Jersey, an electronic scooter and bike rental company. Additionally, he launched CurlNourish™ Avocado and Honey Curl Enhancing Cream, catering to individuals with type three hair, and SilkenSmooth 4A Hair Straightening Serum for individuals with 4A hair type.

Recognition and Impact:

Yasheen Vickers' expertise and marketing efforts have been widely recognized. He has received multiple gold and platinum plaques from the RIAA, acknowledging his contributions to the success of major rap records. His marketing strategies and dedication to providing opportunities for impoverished communities have had a profound impact on aspiring artists, helping them reach global recognition and escape difficult circumstances.

Overall, Yasheen Vickers has made a significant impact on the music industry, particularly within the rap genre. His entrepreneurial spirit, marketing prowess, and commitment to giving back to his community have solidified his position as a respected figure in the industry and an inspiration to countless aspiring artists.