User:YasmineSaad/Public relations

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Public Relations (PR) is a state of transitions. In PR it brings new problems everyday, and in order to effectively tackle these issues, we need the appropriate tools, resources, and insights. Press releases and working with the media are no longer the only components of public relations; instead, our PR is advancing to include the use and application of data, stories, marketing, advertising, and social and digital components to cultivate and maintain beneficial relationships with audiences across many media channels.

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Everyone has their own version of expressing their definitions of public relations. It is important to know how academics and practitioners use these definitions to compose on how they perceive this. Formal definitions usually relate back to the 20th century. Public Relations changes roles as technology advances. The opinions of academics and practitioners diverge greatly. Practitioners view public relations as a strategic component and a method for achieving mutual connections, whereas academics concentrate on how public relations is conceived based on theoretical perspective. Relationships that are mutually beneficial emphasize achieving a win-win outcome for all sides. The field depends on research, planning, and the inventive implementation of these efforts, thus it is crucial to incorporate the strategic component here. In this case we view different academics and practitions ways of how they compose these defintions. Listed below are versions of definitions in how they are implied in different fields.

Public Relations Society of America, a professional trade association, defined public relations in 1982 as: "Public relations helps an organization and its publics adapt mutually to each other."

A more modern definition of Public Relations according to PRSA:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics" In Fregberg's text, they provide various examples of how practitioners define public relations, there are many ways of understanding. They state:

"For public relations to work, there has to be an effort in making sure all channels, audiences, and content are coordinated together for the right place, time, and location"