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What is digital footprint?

Whenever you use the internet, you leave behind a trail of information known as your digital footprint. A digital footprint grows in many ways – for example, posting on social media, subscribing to a newsletter, leaving an online review, or shopping online. Active digital footprints An active digital footprint is where the user has deliberately shared information about themselves – for example, through posting or participating on social networking sites or online forums. Passive digital footprints A passive digital footprint is created when information is collected about the user without them being aware that this is happening. For example, this occurs when websites collect information about how many times users visit, where they come from, and their IP address. https://www.kaspersky.com/resource-center/definitions/what-is-a-digital-footprint