User:Ychoi272/sandbox

World Music industry cannot talk about how K-pop was able to achieve tremendous worldwide hit without YouTube. YouTube is a video sharing service run by Google that allows users to upload, watch and share videos. K-pop artists create their music-videos and upload those on the YouTube. Not only their music videos but also broadcasting they have filmed are huge contents in YouTube. People can encounter new or their favorite K-pop stars via YouTube video. For instance, Psy is record break Korean singer who is the ever first person to catch second place on the Billboard. YouTube and contents creator( K-pop artists, PSY) are embedded in the contractual relationship. If creators produce videos and upload on the YouTube, they receive advertisement benefit.

Accroding to Google 's CBO, Nikesh Arora, Number of views of Gangnam style YouTube video= 1.23 billion, Google' s revenue= $ 8 million, Psy Revenue=$ 4 million.

The revenue is the amount that Gangnam-style earned solely from YouTube ads. Sales revenue per view = 0.325 cents. The Revenue Per Mille (RPM) = $ 3.25, as it is usually presented in units of 1000 views. The CPM (the cost of paying for advertising) = $ 6.5.

It looks like a fairly high unit price. It is also possible to estimate K-pop artists' YouTube profits. However, it should be kept in mind that advertising costs vary by region.

There are indices to compare. Spotify's revenue. Recently NPR reported that Spotify, a music streaming service,

0.4 cent per play to the artist =$ 4 in 1000 views. Some of the bands, however, say Artists received 0.97 cents per play = $ 9.7 per 1000 views.

If the Gangnam-style was played the same number of times as Spotify on YouTube.

Total amount of money PSY earned from You Tube= 12.6 billion won.

Of course, the success of the Gangnam style is unusual, so everyone will not be able to run around with that amount. Given that the current streaming artist revenue model is gradually expanding, the message of the Gangnam-style revenue scale seems clear.

Number of BTS uploaded videos=866 Number of total view of BTS videos= 1.650 billion.

As a result of the recent 30-day subscriber growth, the number of subscribers increased dramatically on the 24th of the album release day. (August 6, 2018 album release on August 24, 2018, 99,016 subscribers increased on the same day)

In addition, although there is a high value by time of day (August 25th, from 0:00 to 23:00 on the day following album release) Because the time difference is different around the world, the subscribers may be different according to time difference.

Number of subscribers for BTS in You Tube =10 M Number of BTS daily You Tube views = 7.5 M views a day. If the data how many You Tube users subscribed BTS during 30 days, BTS have an average of about 960,000 subscribers per month, and Views has about 89 million views.

According to the Social Blade standards, BTS's the average daily income= $ 741 ~ $ 11.9K, the average profit suring 30days= $ 22.2K ~ 355.7K. Total amount of money=$ 266.8K per year.($ 266.8K ~ $ 4.5M)

In short, with a minimum average projected revenue, you can earn about $ 25 million in revenue a month and about $ 300 million a year.

Resources BTS You Tube views-https://blog.chartmetric.io/k-pop-2-0-how-bts-becomes-americas-hottest-boy-band-c548671d1a67 https://www.kpopstarz.com/articles/287867/20180319/bts-youtube-10-million-subscribers.htm PSY You Tube Revenue- https://qz.com/46313/google-psy-earned-8-million-on-gangnam-style-on-youtube-alone/ BTS You Tube Revenue- https://www.cnbc.com/2018/08/30/bts-video-biggest-youtube-debut-in-history.html