User:Yconic/sandbox

yconic (WHY-conic), formerly StudentAwards (www.studentawards.com) is a company based in Toronto, Ontario that is focused on delivering help to students pursuing higher education. yconic has helped more than three million students in Canada and the U.S. through yconic.com, a platform that provides access to more than $170 million in financial opportunities. Students can access scholarships, bursaries, contests and other financial opportunities as a member of yconic.com. Students can also access peer-to-peer support in the community on a number of topics including finances, student life, study help and careers

yconic partners with brands, educators, and their agencies who want to better understand, engage with and build meaningful connections with the student community. yconic works with partners to help them authentically engage with youth through Market Research and Insights, Digital Marketing Solutions and Talent Services. yconic only partners with brands committed to authentically helping and investing in the student community. yconic is also the parent company of Uthink, Canada’s largest youth focused market research panel with more than 549,000 panelists. Data from Uthink student and youth market research has been referenced in a number of media outlets including The Globe and Mail, Forbes, Strategy Online, Moneysense, and Financial Post.

Business Model

yconic has developed a business framework within which we work with brands to develop programs that are inspired by our youth insights, authentically help students in the areas most important to them, and in turn, create mutual respect and brand loyalty. The authentic help model helps brands that want to better understand youth through market research and insights, engage with youth through meaningful marketing programs and find the best talent for their teams