User:Yellieyellie/Peripera

Founder

 * Peripera is a Korean cosmetics brand owned by Clio Co., Ltd. (CEO: Han Hyun-ok). Launched for the first time in 2011, it is a beauty icon brand that young trendsetters love to produce and sell color cosmetics. It is located in Clio's brand shop Club Clio, Drugstore Olive Young,and LOHBS.

Brand planning intent

 * Young trendsetters love Peripera, a beauty icon! 18-23 makeup beginners who yearn for and try sensuous makeup in their 20s are defined as "Peripera K-Poppy Girl." K-Poppy Girl's beauty icon with trend-sensitive sense, wit that likes fun things, cheerfulness, and lovely pace! It is a total beauty brand that has excellent quality, design, and reasonable price.
 * My type! Just go for me! 18-23 Korean Young Target is a brand that has a favorite sensibility.
 * For Korean girls who are sensitive to the instant beauty trend, it is a cosmetic that can be enjoyed lightly and joyfully by capturing trends and emotions that are popular at the time.

History

 * Founded in October 1993 and launched 'Clio Professional' trademark
 * Released 'Peripera' trademark in May 2005
 * Launched 'Goodal' trademark in April 2011
 * Listed on KOSDAQ on November 9, 2016

Products
Peripera's main emphasis is on color tones. Shading products have become popular since it became famous for tints that do not erase easily.


 * Ink Mart Blur Tint
 * Ink Mart Blur Cushion
 * Peripera Ink the Airy Velvet Tint
 * Ink the Airy Velvet Stick
 * Ink the Tattoo Tint
 * Peripera Ink the Velvet Tint
 * Peripera Ink the Palette

Model

 * So Yi-hyun (December 2011)
 * Hwang Jung-eum (August 2012 to August 2013)
 * Son Na-eun (August 2013 to August 2015)
 * Kim So-hyun (August 2015 to February 2018)
 * Jeong Da-bin, Hanaryeong, Lee Yeol-eum (February 2018 – January 2019)
 * Lee Na-eun (February 2019 to 2020)
 * Sujin (2020–present)

Controversy

 * Model controversy: Model Lee Na-eun was rejected by all the brands she was advertising due to the group member bullying controversy, and Su-jin, the girl group girls who were selected, also caused controversy over school violence. In the end, they were selected as models and replaced with different photos less than a month after the image was applied to the store.


 * Product Controversy: Peripera's "Ferris Ink the Velvet" product has become a hot topic for its case-like product, excellent coloration and sustainability, and smooth application. However, controversy arose over the detection of harmful ingredients such as allergies.