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= Why do we need Fashion Revolution? =

Rana Plaza
On April 24, 2013, the Rana Plaza building collapsed in Bangladesh. 1,138 humans died and 2,500 have been injured, making this catastrophe the fourth large in history. It became the time while Fashion Revolution movement started out. There were five fabric factories in Rana Plaza wherein garments for big worldwide brands had been sewn. Most of the sufferers of the disaster had been young women. 1,138 people in one building was too much loss for humanity to stay silent and no longer require instant modifications. Since then, people from all over the world have come collectively to construct a better future with the strength and capabilities of the fashion industry. Fashion Revolution nowadays is international motion made of people like all of us.

Have you ever thought about who did your stuff? And how did their life go?
Our things went a long way before they hit shelves. About 75 million human work to make our clothes. 80% of them are female from 18 to 35 years old. However, most human beings sewing garments for the global marketplace live in poverty and are not able to meet their basic desires. Many of them are exploited, verbally abused and bodily abused, work in unsafe and dirty workplace conditions with very low wage. Today, the cultivation and manufacturing of uncooked substances, the manufacture and intake of products of the fashion industry adversely affect human health and the environment.

We can have an impact on brands that make clothes in an “opaque” way. For example, do not buy things whose origin we are not certain about and ask the company to answer the question: “Who made my clothes?”. For this reason, after the tragedy of Rana Plaza, the Fashion Revolution organisation appeared. As part of the Fashion Revolution Week, thousands of events are organised around the world to mark the anniversary of the tragedy in Bangladesh. Their task is to draw attention to the problem of the influence of the fashion industry on working conditions and the environment. According to the organisers, the first step to be taken to transform the industry is to achieve information transparency: information about who, where and in what conditions produces clothes should be publicly available. During Fashion Revolution promotions, brands and stores answer all questions publicly. Such events are held throughout the year, but it is during Fashion Revolution Week that each of us can ask the brand to answer the question “Who made my clothes?” Find out the name of the master and even see her or his face on the photo. If the brand has nothing to be ashamed of, then they will tell you where and by whom the thing was produced. Perhaps you are simply redirected to the company's website in the corporate social responsibility section. But this is not enough. In this case, and if they do not answer you, repeat the request without leaving the brand alone. This is the recommendation of Fashion Revolution. After all, the more people will put pressure to find out who made their clothes, the more difficult it will be to hide information from the consumer and the more brands will think about the problem and take steps for the better. And most importantly - less and less people employed in the production chain will suffer. Fashion should bring joy, pleasure, beauty, and not destruction and misfortune. Today, more than 1,200 brands have answered questions from consumers supporting Fashion Revolution. These companies provided real information about suppliers, seamstresses, photographs of people who make your clothes.

What needs to be changed?

 * 1) Mode of production

Over the past decades, clothing companies have been faced with rising prices for raw materials and energy. However, despite the high cost of making clothes, the price we pay for a thing is lower than ever before. In the case of the disaster at Rana Plaza, young girls “paid” for fashion. Everyone knew that Rana Plaza was in disrepair. Banks and shops on the ground floor were closed, and sewing factories continued their work. Employees threatened with dismissal if they do not come to work. Fashion Revolution believes that the entire fashion industry needs a radical paradigm shift and that the way we produce and consume clothing needs transformation.

2. Material

The production method is inextricably linked with materials that affect people working in the industry. The production process for polo shirts begins on plantations where cotton is grown. If manufacturers sought to harvest several crops per year, then they used pesticides and other harmful substances that have a negative effect not only on nature, but also on people. Further in the production process, the turn was for spinners, then weavers, dyers, seamstresses. The chemicals used for dyeing, processing clothes, pollute not only rivers, but also human organisms. But unfortunately the Lack of measures to protect health and safety does not concern the worker of the garment factory as much as a decent payment for his work and the ability to exist on this money.

After the clothes left our closet, it continues to pollute the planet. There are statistics on the use of clothing by Americans: every year they throw out about 14 million tons of clothing, which is more than 36 kg per person. But not only Americans are exposed to the problem of overconsumption.

3. Worldview

Demand creates supply, so in the case of the disaster in Bangladesh, we can’t blame only fashion retailers. They fulfill our needs for cheaper clothes by risking people. The process of consumption of clothes has changed over the past 20-30 years. We buy more clothes than before, and spend less on it. Today we buy more clothes than 20 years ago. When deciding to buy things, we must be aware of what we are giving money away for. We need to understand the true value of our purchases. Each time buying a thing we should ask a question: who made these clothes?

Conclusion
Over the five years of its existence, Fashion Revolution has gained worldwide recognition and is of great weight to brands. The activities of the movement were covered by the BBC, British Vogue , Forbes and many other media. In addition, this organisation compiles the Fashion Industry Transparency Index. The pressure of Fashion Revolution on brands yields positive results, contributing to a change in the system in the direction of ethics, transparency and justice. In addition, the movement is engaged in educational work, tells consumers about the situation at the factory, responsible purchases and ways of disposing of things: exchange, recycling, and collecting clothes. The organization works with governments and legislators in different countries, urging them to change laws and requirements for the production of clothing. Throughout the year, Fashion Revolution holds informational and educational events in various countries around the world every day.