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Ball-Rokeach and DeFleur Sandra Ball-Rokeach and Melvin Defleur developed the "dependency theory" in 1976. This theory combines psychoanalysis with social system theory, system and leisure method, and the basic elements of use and satisfaction theory, and defines that media satisfies the needs of specific audiences in a specific way in a specific society. The use of the audience determines the influence of the media; Media-dependent audiences will be more affected. But too much emphasis on the function of the media, less attention to the effect.[8]

The progress of science and technology has led to the rapid development of media technology. The progress of media has brought about a series of social changes, a series of lifestyle changes brought by social media, and led to the dependence of some people on social media. When some popular social software fails, it will cause many netizens to be anxious and anxious. It can be said that to some extent, it reflects netizens' dependence on social media.[9]

The biggest characteristic of media dependency theory is that it discusses the influence and path of media communication from the interactive perspective of "audience, media and society", to make the theory of "media and all parts of the overall social structure" suitable for theoretical analysis at different levels. Theoretically, the dependence between media and individuals is two-way, but it is more manifested as individual's unilateral dependence on media.[10]

In fact, the Internet has entered people's life in various forms, not only as a medium, but also as a space for communication. Various studies on Internet use have also been developed, and the concepts of Internet dependence and Internet addiction have been put forward, which has become a branch of media dependency theory.[10] Get Help
 * Example: Joshua, Meyrowitz. (2001-6-15). "Morphing McLuhan: Medium Theory for a New Millennium". Keynote Address Delivered at the Second Annual Convention of the Media Ecology Association New York University.
 * This is a collection of papers approved by the Media Association, so it should be a reliable source. It covers the subject to some extent, so it helps build awareness.
 * Example: Eva, Giraud (2018-11-29). "New Media Theory". Oxford Bibliography.
 * This is a published university bibliography that should be a reliable source. It covers the subject to some extent, so it helps build awareness.