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= GuFeng = GuFeng or Chinese Neo-traditional Music (simplified Chinese: 古风; traditional Chinese: 古風; pinyin: Gǔfēng) is a new style of Chinese music that is becoming popular in 21st century. Gufeng means “ancient style” –  "Gu/古” = “ancient”, “Feng/风” = “style” Gufeng music combined Chinese pop music and traditional Chinese elements. Its lyrics are similar to ancient-style poem, the music mix traditional Chinese musical instruments with electronic synthesizers.

Meaning
The leader of the music group Mo Ming Qi Miao (MMQMusic) Wellson Cao, also known as Diuz thinks GuFeng is a style that shows aesthetic appreciation for nostalgic music and expresses it with ancient imagery. He told Global times that "We are not only using music and lyrics, but also dialogue and narrative to describe a story or a scene we want to show to our audience,"

The GuFeng singer Bu Lei (EDIQ) said: "An ancient style is a pragmatic and graphic musical style that can express nostalgia; it does not have to have concrete elements, but the most important thing is human emotions. It is expressed in lyrics. People’s inner world." Researcher Gao Qing said that in the eyes of GuFeng music lovers, Gufeng is music that can show nostalgic plots in Chinese classical aesthetics. However, the concept of "ancient  style" is not stable. It is still controversial which style should be regarded as some songs with a mixture of ancient and modern styles.

Development
The early GuFeng music were mainly composed of lyrics to the Chinese style RPG game soundtrack of the domestic fairy chivalry, such as the "Legend of the Sword and the Fairy" series, the "Xuanyuan Sword" series, and the "Peerless Twins" series. By 2013, due to the rise of Gufeng music on the Internet, many original music teams were established to create Gufeng music, and more and more original works were being produced.

Style
Gufeng music is a new music style that combines traditional Chinese music elements with modern music expression techniques. It contains a large number of traditional Chinese elements. The lyrics are quaint, the melody is beautiful, the artistic conception is emphasized, and the orchestration of ethnic instruments is used, which has the charm of traditional music.

Genre
Gufeng music use large selection of new century music and game music with traditional Chinese elements. Its essence is still modern popular music. A major feature of the Gufeng music is the extensive use of traditional Chinese musical instruments in the arrangement, which is integrated with Western popular musical instruments.

In terms of mode, the creation of ancient music mostly uses the national five-tone mode, or adds clear angle, change sign, change palace or leap tone on the basis of the five-tone mode to become the six-tone mode, and rarely uses the seven-tone mode. Orchestration mainly adopts traditional national musical instruments, even ancient musical instruments, but is gradually accepting and introducing elements such as western string music, percussion, electronic music, midi music and so on. The timbre of Gufeng music singers also plays an important role in conveying the emotion of the song and reflecting the style of the song. Part of the ancient music will also be combined with some Chinese opera, in order to play a finishing touch.