User:Yujiao Cheng/sandbox

Music Video Mushup

 * It is the most common type of music video mashup, which is a derivative music video which recombines two or more pre–existing materials like songs, videos and still images into a new one.It straightly makes two prevailing music video go together into a new. According to Navas, it can be a regressive type, for its promotional purpose. A typical example can be the mashups produced by DJ Earworm.


 * The second type is slightly different from the first. It offers a music-sharing app that lets users record their own track – either sung or played on an instrument – and then combine it with other tracks from its online platform. The smartphone App Saloote make this kind of music video mashup much easier to be achieved. This is a typical user-generated content in Web.2.0 age.

These two types of music video mashup are usually edited to match the rhythm of the song, and seeking to show a particular aesthetic style.And towards to a celebrative communication.


 * The third one is much more participant. It is a music video smushed by bits and pieces from various YouTube performances clipped .It is now a wide spread or traditional type. It is from a personal idea, musician Kutiman's idea, which stress the participant feature of remix culture. According to the clarification of mashup by Navas, it could be the reflexive mashup, for it beyond the limitation of common music video, and eliminate the distance in geography and nationalities.